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UI Lead (Commerce)
UI Design Lead (Commerce Experience) – VML Enterprise Solutions, WPP
About the Company
VML, part of WPP, is a leading creative company that merges brand experience, customer experience, and commerce to create connected brands driving growth. Our award-winning work aligns us with global brands such as AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s.
Recognised by Forrester Wave™ as a Leader in Marketing Creative, Content, Commerce, and Digital Experience services, VML’s VML Health network is one of the largest and most awarded in the healthcare sector.
Operating from a global network of 55+ markets with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney, we are powered by 26,000 talented professionals committed to innovation and a ‘human-first’ approach.
About WPP
WPP is the trusted growth partner for the world’s top brands, combining cutting-edge media intelligence, creativity, technology, and expert strategic consultancy across integrated campaigns and channels. Our innovative WPP Open agency model enables brands to navigate change, capture opportunities, and accelerate growth.
The Opportunity
We are seeking a tactical and visionary UI Design Lead specialising in commerce to join our Talent & Talent Delivery team. Your role will involve shaping exceptional user experiences, driving conversions, and reinforcing VML’s position as a leader in UI design excellence.
Ideal for an experienced yet collaborative designer versed in e-commerce, this leadership position requires strategic thinking to evolve aDesign portfolio, delight clients, and mentor designers while aligning design vision with core business growth goals.
Ideal Candidate:
✔ Passionate about conversation-driven design across full customer journeys ✔ Strong background in UI/UX design, particularly with e-commerce sites, digital transformation, and responsive brand identity ✔ A leader capable of mentoring designers, driving innovation, and translating business needs into pixel-perfect designs ✔ Mastery of Figma, Adobe Creative Suite and design systems ✔ Chronicles a portfolio showcasing user-friendly yet conversion-focused UI work ✔ Proven ability to work with developers, engineers, and clients seamlessly ✔ Expected to work in our London office 1 day/week
Key Responsibilities
- Brand & Visual Identity: Develop elevated brand look-and-feel, design systems, and responsive digital interfaces across clients’ websites, ensuring visual consistency and currency compliance (WCAG).
- Design Leadership: Lead a team of designers, fostering an environment of excellence, creativity, and collaborative growth. Elevate internal rigor and client alignment through robust feedback cycles and strategic innovation.
- Stakeholder Management: Present design rationale effectively to clients, internal teams, and senior stakeholders. Transform complex requirements into seamless digital experiences.
- Account Ownership: Represent VML to key stakeholders and clients, internally and externally, and proactively deliver exceptional results.
- Portfolio Development: Continuously enhance and expand your portfolio with high-impact commercial examples.
- Concept to Delivery: Guide design work from concept to execution, owning deliverables that meet both user needs and business KPIs.
- Innovative Execution: Challenge norms by driving technical possibilities, experimenting with tools, and ensuring pixel-perfect implementation across global markets.
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Who You Are
To succeed in this role, you’ll need to demonstrate the following:
Design Excellence & Leadership
- Demonstrable e-commerce experience—responsible for both standalone projects and long-term creative evolution.
- Skilled in Figma, Adobe Creative Suite and able to collaborate with design systems.
- Focused and detail-oriented, with a keen eye for craft and exceptional execution.
- Enjoys mentoring, helping others elevate their craft to full potential.
- Adaptable and driven to continually improve, while welcoming new challenges.
Brand & Design Systems
- Experience creating, maintaining, and improving brand identity and visual design treats holistically.
- A strong understanding of thematic design and adaptability in digital environments.
- Proactively handles requirements with a systems-first mindset.
- Collaborates effectively with art directors, developers, and engineers while advocating for clear user experience strategies.
Approach
- Possesses resilient work ethic, stamina for complex workflows, and an ability to prioritize effectively.
- Thrives under pressure and meets tight deadlines without compromising on standard.
- Communicates persistency while remaining professional and solution-focused.
Presentation & National Representation
- Mixture of reciprocity and initiative: Engaging senior stakeholders, leading key design decisions, and owning solutions.
- Sourced a representative of the team, regularly on display to high-profile clients.
- Comfortable and confident in pitching designs as part of the creative team.
Experience & Qualifications
- Track record in aesthetic design leadership either via agency or in-house creative studio roads.
- Degree in graphic design, UI, visualization, or similar creative fields.
- Portfolio that transcends resolution and experience level, demonstrating expertise in e-commerce design.
- A diverse illustrative breadth silos to design across sectors and varying requires.
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What We Offer You
Growth & Development
Advance your professional development alongside global brands—forging careers with skills-based mentorship, training, and continuous growth opportunities. Work in a supportive environment, aligned with our core values: 🔄 Heart = Human-centric with empathy and trust. 🧠 Brains = A relentlessly curious and solution-driven mindset. 🚀 Courage = Propels experimentation into progress.
Benefits
- Discretionary bonus scheme
- Career flexibility in a permanent role
- Training opportunities
- Competitive pension, medical insurance, and life assurance
- Holidays buy/sell
- Family-friendly polices
- Discounts with hundreds of retailers
Why Join VML Enterprise Solutions?
Located within WPP’s core offering, our Enterprise Team drives digital strategy for $29bn+ annual business catalyzation for some of the most iconic companies globally—Coca-Cola, Unilever, Ford, EY, Nestlé, Selfridges—among others.
We bring world-class expertise across: ➡ Marketplaces, commerce platforms, and B2B/DTC journeys ➡ Omn-channel experiences ➡ Languages flexible platforms: Shopify, SAP salesforce, Adobe, Sitecore.
Building the Future
VML cuncuously thrives on diversity, valuing all talents to turn complex challenges into bold and creative solutions. Our collaborative culture means no problem is too big, and each individual feels ownership over impact.
Flexibility & Inclusion
Our hybrid system offers four days in-office per week on average, with accommodation options discussed during hiring (LCG/Fortібuking).
Apply Today
Join forces with some of the world’s top commerce teams—where creativity and strategy meet to shape the future of brand relationships.
Equal Opportunities, Equal Careers
We are an equal opportunity employer. Discrimination or regard to characteristics is not and will not be factor to how we select for talent. Commitment to building a respect culture where we all thrive and progress beyond professional paychecks.
For more information, visit VML Career or connect on Instagram, LinkedIn, and X.
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