Q1 Technologies, Inc.
UI UX Designer
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UI/UX Designer
London UK (Wallbrook) Onsite role Contract role
As part of the interview process, we'd like to understand how you approach designing enterprise dashboards for data-rich products. This exercise is intended to evaluate your UX thinking, information architecture, visual hierarchy, and ability to design dashboards that support business decision-making.
This is not a visual design competition—we're more interested in your design decisions than pixel-perfect UI.
Timeline
Please complete and submit the assignment within 2 days. We are not evaluating flashy UI or pixel-perfect visuals; instead, we are looking for your UX thinking, information architecture, data visualization choices, and overall problem-solving approach.
Brief
A large B2B SaaS company currently relies on multiple Excel reports to monitor its sales performance.
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Every morning, Sales Directors spend nearly an hour opening different reports to answer questions like:
- How is revenue performing?
- Which regions are underperforming?
- Which products are driving growth?
- Which sales representatives need attention?
- What deals are at risk?
- Which customers contribute most to revenue?
The company has decided to consolidate all reporting into a single analytics dashboard that will eventually be implemented in Power BI.
Your task is to design this dashboard experience.
Data
You may make reasonable assumptions where required
- Total Revenue
- Revenue vs Target
- Monthly Trend
- Top 10 Customers
- Product Performance
- Region-wise Sales
- Salesperson Performance
- Pipeline Stage
- Win Rate
- Lost Deals
- Customer Segment
Expected Deliverables
Design one desktop dashboard that effectively communicates business performance.
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Your solution should include:
- Persona & User flow
- Identify the key user pain points and explain how your proposed solution addresses them.
- Low-fidelity wireframe
- High-fidelity dashboard
- Design rationale (1 page)
The dashboard design should include:
- KPI summary
- Charts
- Tables
- Filters
- Meaningful hierarchy
- Navigation (if required)
Evaluation Criteria
We are looking for:
- Problem understanding and approach
- Information hierarchy
- KPI prioritization
- Drill-down thinking
- Decision-making support
- Understanding of accessibility (WCAG)
NOT just beautiful UI.
There is no single correct answer.
Submission Guidelines
Please submit:
- Figma link (preferred) or PDF
- Any supporting notes
Keep it concise and impactful.
Looking forward to seeing your creative solutions! 🚀
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