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UK Brand Homes Manager
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UK Brand Homes Manager – UK (Senior Multi‑Site Leadership)
Based in Manchester | Travel to London Bi‑Weekly
Permanent | Full-Time | £60,000 - £70,000 per annum
Step into a pivotal leadership role shaping and delivering a world-class brand experience. As our UK Brand Homes Manager, you will define the future of two flagship destinations for one of the world’s most admired premium spirits brands, elevating our storytelling, strengthening brand equity, and ensuring every visitor leaves with a lasting emotional connection to the brand.
You will lead our soon-to-launch Northern Brand Home and oversee our established London Brand Home, setting the benchmark for exceptional visitor experiences, driving commercial performance, and ensuring both sites embody the prestige, heritage, and ambition of the global brand.
This role demands a polished, commercially astute, strategically minded leader with a proven track record in premium hospitality, experiential environments, or luxury brand spaces. Based in Manchester with regular travel to London, you will operate confidently at a senior corporate level, influencing long-term strategy, shaping high-value guest experiences, and driving commercial outcomes, while also contributing hands-on support to the day-to-day operations where needed. You understand how to transform physical spaces into immersive brand worlds and how to lead teams in delivering consistently exceptional, high-impact experiences.
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Your Role
Strategic Leadership & Brand Stewardship
- Lead the end-to-end experience strategy across both sites, ensuring every touchpoint reflects the brand’s heritage, values, and global standards.
- Champion the development of premium guest experiences, acting as a senior brand ambassador for key stakeholders, partners, and high-profile visitors.
- Shape and continually refine the UK Brand Home blueprint — from storytelling and tasting formats to premium experiences and VIP hosting.
- Drive long-term strategic planning, growth and innovation for both Brand Homes, influencing short-term and future growth, experience evolution, and site development.
Multi‑Site Operational Excellence
- Establish operational standards, compliance frameworks, and best-in-class processes.
- Oversee the creation of a new bar proposition in the Northern Brand Home, ensuring it enhances the visitor journey and commercial performance.
- Play an active, hands-on role in the day-to-day running of the Northern Brand Home, particularly during launch and early growth phases, ensuring operational excellence is modelled, embedded, and consistently upheld.
- Lead the evolution of systems, processes, and operational efficiencies as the business scales, ensuring both sites remain best in class.
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Commercial Leadership
- Analyse performance data and KPIs to identify opportunities and deliver measurable improvements.
- Drive revenue growth through experience optimisation, retail strategy, and data-led decision making.
- Contribute to budgeting, forecasting, and commercial planning for both sites with accountability for revenue, profitability, and cost control.
- Benchmark performance across the industry to inform strategic priorities.
People Leadership & Culture
- Lead and develop local managers across both locations, fostering consistent leadership and culture.
- Lead training in storytelling, category knowledge, service excellence, and brand immersion.
- Foster a unified, empowered culture across both Brand Homes.
Senior Stakeholder Engagement
- Host VIP clients, partners, and internal stakeholders with confidence and gravitas.
- Provide clear performance updates and forward planning in weekly operational and brand meetings.
- Collaborate closely with global brand, marketing, and production teams to ensure UK experiences align with global strategy.
What We Offer
- A senior, strategically significant role with influence and autonomy.
- The opportunity to shape two flagship brand homes and contribute to a global brand experience strategy.
- A culture that values excellence, collaboration, development and fun.
- A competitive package.
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