EY
UK Digital Leader - Associate Director- BMC
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UK Digital Leader – UK EY.com Lead
Branding, Marketing and Communications (BMC) Level 4: Associate Director (Senior Manager)
Location: Regional (Outside London) Work Arrangement: Hybrid – Currently minimum one day per week in the office
About the Role
Join EY and help redefine the digital presence of a Big 4 professional services firm in the UK. As the UK Digital Leader, you’ll transform UK EY.com into a powerful platform that demonstrates how EY shapes the future with confidence for clients.
Our clients navigate an increasingly complex world—marked by geo-political turmoil, rapid technological advancements, shifting demographics, and sustainability challenges. With ambitious growth targets, we empower organisations to solve their biggest problems through bold thinking, deep sector expertise, and cutting-edge solutions. Your role will be to lead a high-impact digital transformation, ensuring the UK site aligns with global strategy while delivering a client-focused, discoverable, and high-converting digital experience.
The UK Digital Leader will lead a team across the UK and India, holding responsibility for:
- Planning, designing, and optimising UK EY.com for global alignment while catering to local needs.
- Using data-driven insights to shape content and experience strategies.
- Collaborating with brand, marketing, and communications stakeholders.
- Leading content creation, delivery, and performance measurement.
- Staying ahead of evolving digital trends (including AI) and developing scalable solutions.
Key Responsibilities
Strategy
- Align ey.com UK with business objectives, ensuring it supports brand and sales for priority products/services.
- Develop a data-driven content and audience strategy to maximise engagement, traffic, and conversions.
- Define client journeys, content priorities, and technical architecture while adhering to global guidelines.
- Manage inbound content requests, prioritising those that support strategic or regulatory goals.
- Proactively adopt AI tools to enhance content relevance, ease of use, and personalisation.
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Site Management
- Ensure up-to-date product/service pages with accurate value propositions, contact details, and thought leadership.
- Maintain global taxonomy and technical compliance, resolving site issues (e.g., broken links).
- Supervise content approval workflows for seamless updates and regulatory requirements.
Content Design, Build & Creation
- Lead a team of Digital Portfolio Managers to align content strategies for four service lines (assurance, consulting, strategy & transactions, tax & law) and compliance content.
- Govern a team of Digital Content Managers to produce, localise, and edit all UK content—balancing speed, quality, and brand consistency.
- Oversee high-priority regulatory content delivery (e.g., legal disclosures, audit reports).
- Direct a team of page builders to maintain a proper content production pipeline.
- Simplify content processes while upholding brand standards and leveraging AI to automate repetitively.
Measurement & Analytics
- Provide quarterly performance reports (traffic, SEO rankings, user behaviour, competitor benchmarking) to business stakeholders.
- Interpret data into actionable recommendations for improvements or content adjustments.
Innovation & Future-readiness
- Stay current on emerging tech trends (e.g., AI, voice search, personalisation) and recommend impactful enhancements.
- Lead pilot programmes to test new digital approaches and scalability.
- Champion technical innovation (e.g., CMS optimisation, automation).
Team Leadership
- Build and lead a high-performing, diverse digital team (UK + India-based) with.clear KPIs.
- Foster strong relationships with Global BMC/EMEIA teams, advocating for digital investment and strategy.
Skills & Qualifications
Duration: Predictive, proactive leader with transformation experience, capable of driving change in a fast-paced, matrix organisation.
Requirements:
- Proven senior digital leadership (directing cross-functional teams—content, tech, and stakeholder management).
- Deep experience in website strategy, SEO, UX, digital content creation, and marketing automation tools (preferably using Adobe AEM).
- Strong data literacy to interpret analytics and recommend optimisations.
- Track record of leading content teams, and improving editorial processes.
- Experience balancing commercial objectives with regulatory/compliance constraints.
- Expertise scaling digital operations across geographically distributed teams.
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What We’re Looking For
A positive, ambitious, and bold visionary who:
- Has a standout ability to redefine a digital brand presence in a competitive landscape.
- Can connect business strategy with intuitive, high-impact digital experiences.
What We Offer
Our Total Rewards package includes:
- Competitive base salary + target-based bonuses tied to personal/team performance.
- Flexible benefits via MyReward (health, savings, discounts, voluntary life insurance).
- A culture prioritising inclusion, purpose, and growth:
- Continual learning and career advancement opportunities.
- Tools to redefine your impact in a way that fits your aspirations.
- Coaching, mentorship, and leadership development shaped by your goals.
Note: As part of our commitment to diversity and inclusion, we kindly request (but do not require) applicant disclosure of various background dimensions. Data is confidential, analyzed purely to improve recruitment transparency.
Ready to shape a better world: Apply now.
Apply today.
#DigitalUKI EY | Building a better working world
EY empowers organisations worldwide through data., AI, and advanced technology—driving trust in capital markets, safeguarding stakeholder interests, and confidently tackling today’s challenges with tomorrow’s solutions. From consulting to tax and strategy, our teams across 150+ countries deliver clarity for clients and employees alike. Today. Tomorrow. Collectively.
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