EY
UK Digital Leader - Associate Director- BMC
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
UK Digital Leader - EY.com Lead
Branding, Marketing and Communications (BMC)
Level 4: Associate Director (Senior Manager)
Location: Regional (Outside London)
Work arrangement: Hybrid (minimum one day per week in-office)
At EY, we empower you to craft your future with confidence in a globally connected powerhouse where diverse teams collaborate to take your career wherever you envision. Join us in building a better working world.
A Minimal Ad of Opportunity
This unique opportunity invites a creative, driven, and experienced digital leader to redefine the digital presence of a Big 4 professional services firm in the UK. Your mission: Transform ey.com into a compelling platform that establishes EY as the driving force behind shaping the world’s future with confidence for our clients.
The Opportunity
EY’s clients confront a rapidly changing world marked by geo-political turbulence, evolving technology, demographic shifts, and the pressing need to address sustainability responsibly. With ambitious growth targets, we deliver through unparalleled bold thinking, deep sector expertise, and brilliant solutions—enabling our clients to tackle their most complex challenges and emerge stronger.
Focusing on these global challenges, this role requires a strategic digital leader to elevate the UK EY.com site into a transformational experience. This includes aligning the site with EY’s vision, fostering a client-centric journey, strengthening brand detractability, and converting site visits into meaningful engagement.
As the UK Digital Leader, you’ll lead a team of 14 across the UK and India, delivering:
- Proven digital transformation strategy for EY’s site.
- Data-driven recommendations for UK content and experience strategy via alfeng.
- Collaborative partnerships with BMC and business stakeholders for content strategy, execution, and optimisation.
- Alignment with Global web guidelines while reflecting local priorities and innovation.
- Integration of emerging AI tools, relevant data insights, and scalable end-to-end processes.
Your Key Responsibilities
Strategy
-
Partner with business and BMC stakeholders to secure alignment on digital objectives that support brand and sales.
-
Develop data-backed strategy for content, conversion journeys, engagement optimisation, SEO, and competitive benchmarking, focusing on key business and service area priorities.
-
Guide client journeys, vet site and marketing automation conversion initiatives, and embed performance measurement dismantling client success.
-
Content governance Ensure timely, localised or inherited Global content activation while maintaining sleek regulatory and brand compliance content processes across high-priority services and corporate updates. Prioritise content requests based on business needs and regulatory requirements. Champion AI-driven content enhancement tools to unify client-focused experiences.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Technical & Operational Leadership
- Influence technical configuration choices—including website technology, UX/personalization, talent tooling, and analytics extensions—to ensure granular scale and optimisation.
- Work with Global teams to align on taxonomy, maintenance and ongoing technical governance.
- Conduct performance audits, ensuring no broken links or technical drift.
Site and Content Management
- Empower a remarkable Digital Portfolio Management team to manage EY’s strategic capability areas (audit, consulting, strategy, transactions; tax and law) and meet regulatory publishing standards through local teams.
- Workshop and resource web content teams to prioritise messaging that aligns with business needs, audience segments, and EY’s brand strategy—across both content type and journey.
- Collaborate with streamlined teams in India and amidst Global BMC guidance to ensure seamless integration and workflow.
Measurement & Analytics
- Regularly drive KPI-focused storytelling and decisions, reinforcing improvement priorities through traffic, search rankings, user engagement, and competitor benchmarks.
- Demonstrate rigor that ensures resources scale teams partnerships and engagements.
Team Leadership
- Build high-performing cross-functional teams with distributed managers, fostering a culture of innovation and alignment.
- Model leadership in agility and adaptability across matrix environments to ensure digital strategy continuously represents EY’s evolving goals.
Successful Leadership Qualities
- Strategic Agility: Proactively formulate vision and align teams while maintaining strong interpersonal and collaborative influence.
- Stakeholder Governance: Ability to balance audience needs, cross-regiment alignment, and intrinsic stretch—navigating business changes while prioritizing owner engagement.
- Digital Expertise and Depth: Proven technical competence in svx, (preferably) Adobe AEM, UX/UI, SEO, paas, and marketing automation.
- Learning Ahead: Deliberate pursuit of AI, trends, and innovations, quickly translating into resource capabilities for EY’s teams.
- Leadership Influence & Delivery;
- Confidently steer complex, dispersed teams toward high-definition teamwork delivery.
- Champion editorial processes, quality production, and collaborative, client-facing learning environments.
- Strategically work across last-mile teams—marketers, engineers, designers—to redefine what’s possible for all.
Ideal Candidate Profile
- Minimum experience equivalent to Senior Managerбран with strategic hands-on experience either in culture-analog roles or equivalent to hands-to-it positions after a formal collegiate or professional progression.
- Distinguishable track record: previous success producing high-impact digital experiences supporting ambitious company objectives.
- Relevant mindset: proactive, innovative communicator with a otherwise experience profile delivering digital excellence in industry similar to Big 4.
- Decision-making gravity: particularly the ability to determine high-leverage ideas that simultaneously maximize immediate outcomes while improving robust strategies.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Talent Preferences
- Commercial insights teams, experienced stakeholders in high-growth B2B environments.
- Fluidity working in Global+Matrix, must-prove stakeholder balancing skills.
- Team-driven orientation with and talent-taught‚;
What We Offer Candidates Who Shape Our Future
EY Compensation Philosophy
- EY Remuneration: Our total rewards package is designed to reflect your performance and ambition.
- Flexible options, comprehensive health, insurance, discounts, travel, and professional benefits.
- **With MyReward: ** Benefits tailored to your own life, including extending reimbursement, digital tools, vocational development paths, and more value like travel credits, invites to a gym, and prestigious professional memberships.
**Whole career development: ** Building a progressive mindset that transforms vision into behavioural change and tools to advance purpose.
Leadership opportunities beyond the desk:
Leaders at EY are equipped with dynamic coaching, specialised training potential, and personal coaching programs structured to unlock your strategic potential.
Cultural Belonging:
We live our commitment to diversity and inclusion (D&I). Guiding the evolution toward a welcoming, empowering culture where people thrive and build inclusive world-changing narratives.
Before Application:
Selected topics and diversity inclusiveness dimensions may be asked. Your data submissions are non-biased and processed securely Call back dispatches those reporting reasoning our commitment to candidacy.
Join EY to shape your career with confidence. Secure your future as part of the company Building A better working world for everyone.
Tell us more about how you can amplify the future of good. Apply today. [Optional anchor]
#DigitalUKI
EY | Collaborating to build a better working world
EY combines our data, technology, and innovations for sustainable capital markets and to enable our talent, those we serve reveal value priorities of today and beyond. Across 150 international cities our multi-segment engagement teams, drawing on robust domain knowledge, market connectivity, and expert investments enable clients to thrive.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location