EY
UK Digital Leader - Associate Director- BMC
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𝗥𝗼𝗹𝗲: UK Digital Leader – UK EY.com Lead (Branding, Marketing and Communications)
About EY and the Opportunity
At EY, we’re united in delivering purposeful outcomes for our clients, helping them navigate complexities—from geopolitical shifts and evolving technology to sustainability—with confidence. As part of our global growth strategy, we’re looking for a visionary Senior Manager (Associate Director) to redefine the UK digital presence of EY.com, making our website a strategic enabler for our clients, businesses, and the firm’s future.
This hybrid role (minimum 1 day in-office in Regional UK locations) requires a proactive, tech-savvy digital leader to transform our website into a platform that delivers impactful journeys, uncovers EY’s strategic value, and maximises engagement and conversions.
Key Responsibilities
1. Strategy
- Align content and digital experience with EY’s commercial priorities, ensuring ey.com/uk supports brand and sales growth.
- Develop data-driven strategies for website content, journeys, and SEO while benchmarking against competitors.
- Recommend client engagement journeys and track performance against business objectives.
- Prioritise regulatory and business-critical content requests to avoid operational bottlenecks.
- Explore and apply AI tools for personalised content recommendations.
2. Site Management
- Ensure product/service pages are current, compliant, and tailored for desktop/mobile users.
- Collaborate with teams globally to maintain site structure, taxonomy, and technical integrity.
- Manage content migrations (e.g., broken links, restructures) and optimise regulatory content (e.g., transparency reports).
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3. Content Creation & Leadership
- Spearhead a team of 14 professionals (across UK and India) to:
- Execute editorial planning for digital assets (e.g., thought leadership, service descriptions).
- Localise global content while ensuring brand consistency.
- Champion AI-assisted content creation for efficiency, blending technology with human insight.
- Implement frameworks for Quality Assurance (QA) and process simplification to empower stakeholders.
4. Measurement & Innovation
- Provide regular performance insights (traffic, search rankings, conversions) to drive data-driven improvements.
- Advocate for emerging technologies (e.g., AI, analytics) and champion test-and-learn experiences.
- Foster a culture of digital learning across the organisation.
5. Team Leadership
- Build a high-performance team with a diverse skill set (content managers, builders, strategists).
- Establish strong global collaborations with EMEIA/BMC, scaling best practices across regions.
Failure to Lead Without
Must-have skills and experience:
- Demonstrated success in a similar senior digital leadership role (experience/research is secondary to your career trajectory).
- Expertise in website strategy, SEO, UX, and digital content operation (especially Adobe Experience Manager).
- Track record in content leadership with a commercial focus, including stakeholder governance.
- High-performance team management, balancing remote and hybrid teams.
- Strategic thinker, capable of solving tight deadlines under pressure.
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Bonus points:
- Startup/corporate experience across B2B/regulatory Environments.
- Affinity for artificial intelligence trends and helpful human-AI processes.
Remarks
We value diversity and inclusion beyond particularities. While optional, your identity-related inputs contribute to our transparency and will not impact your evaluation. Read more about our commitment: EY's Diversity Matters.
Why Join EY?
- Competitive total rewards: Individual remuneration + pension schemes, Robson Homes discounts, holiday options, etc.
- Flexible growth: Shape your career on your terms, balancing work and personal goals.
- Transparent assessments: Professional development coaching and clarity on objectives.
- Inclusive environment: Advocate for engagement and belonging.
Next Steps
Apply here: Job Application Portal or forward your CV ASAP.
#DigitalUKI EY | Building a better working world.
Note for candidates: EY’s mission aligns with development of resolute talent seeks to combat common adversities through data, AI, technology, and unparalleled, inclusive leadership.
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