EY
UK Digital Leader - Associate Director- BMC
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UK Digital Leader at EY
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About the Role
We seek a bold, dynamic Digital Leader to redefine the digital presence of EY in the UK. The UK Digital Leader – UK EY.com Lead will spearhead the transformation of ey.com into a powerful platform that empowers clients to confidently navigate today’s complex challenges—from geopolitical volatility to sustainability—delivering ambitious growth through strategic innovation.
This is a Level 4: Associate Director (Senior Manager) role based in a Regional (Outside London) location with hybrid working (currently minimum one day per week on-site).
The UK Digital Leader will transform ey.com/uk into a client-centric, high-impact digital experience, ensuring a seamless, data-driven strategy that aligns with EY’s broader ambitions. This includes cross-facing with Global EY on website taxonomy, content pipelines, user experience, and forward-looking technology.
Key Responsibilities
Strategy & Direction
- Align ey.com initiatives with brand messaging, sales objectives, and corporate growth targets
- Develop a data-driven content and user journey strategy for ey.com/uk, surrounding priority products, services, and key corporate updates (e.g., reputation-building, scalability, and client experience)
- Utilise SEO, competitor analysis, and site performance data to optimise user engagement and conversions
- Prioritise content requests to ensure clarity, focus on strategic business goals, and regulatory requirements
- Embrace AI-driven content discovery tools to identify and preempt client needs across the UK digital platform
Site Management
- Collaborate with business stakeholders to maintain up-to-date service/product page content (e.g., value propositions, contact details, thought leadership)
- Partner with Global EY on technical maintenance (taxonomy, accessibility, regulatory compliance)
- Ensure minimal technical fragility (e.g., remove broken links) and a smooth, user-friendly experience
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Content Design, Build & Creation
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Lead 14 digital team members (Portfolio Managers, Content Managers, Page Builders) across the UK and India, responsibly:
- Coordinating UK content pipelines aligned with Global content activations (Assurance, Consulting, Strategy & Transactions, Tax & Law)
- Localising and translating Global messages for UK relevance
- Rapid development of legally-required content (e.g., administrative pages, sustainability reports)
- Simplifying content workflows for stakeholders while maintaining brand consistency and quality
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Champion AI-powered content tools to streamline messaging and drafting processes while retaining human authenticity and client appeal
Measurement & Analytics
- Provide regular performance reports (traffic analysis, search rankings, user-behaviour insights, competitor benchmarking)
- Translate data trends into actionable recommendations for site enhancements or content optimisation
Innovation & Digital Advocacy
- Stay abreast of emerging technology trends (e.g., search/SEO impacts of AI) and propose digital improvements for ey.com/uk
- Drive test-and-learn initiatives, automation use-cases, and scalable solutions
Leadership
- Foster a high-performing, collaborative team culture, harmonising across Global and UK teams
- Strengthen cross-functional influence, particularly with BMC, EMEIA, and EY Leadership to shape digital strategy
Requirements for Success
Must-Have Qualifications & Experience
- Experience leading a large-scale digital transformation in a complex, multi-stakeholder B2B organisation
- Proven leadership in website strategy, UX design, SEO, and marketing automation (practical experience in tools like Adobe AEM is a significant plus)
- Deep content creation team management (aligned with commercial objectives)
- Strong ability to set tactical editorial guidelines and streamline collaboration for non-specialist stakeholders
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Critical Attributes
- Strategic, visionary mindset with the ability to inspire teams and align stakeholders on a cohesive digital roadmap
- Exceptional problem-solving skills to prioritise demands and deliver tangible impact
- Excellent stakeholder management, emotional intelligence, and negotiation skills
- Agility to drive outcomes in a fast-paced, change-prone environment
Why Join EY?
EY is currently refining its Total Rewards package to reflect our recently restructured benefits model with governance in 2024. The focus on total success includes:
- Flexible, supportive career frameworks aligned with unique strengths, igniting what drives you
- Unparalleled transformative leadership development: Coaching, coaching, and growth for world-shaping influence
- Transparency of incentives: Performance reviews tied to results (revenue goals, team contribution)
- Diverse opportunities to connect, innovate, and thrive amidst a culturally inclusive environment
Application Considerations
You’re an ideal match if you:
- Demonstrate a commitment to reshaping enterprise-scale platforms through innovative, inclusive leadership.
- Brief are professional, with expertise in large-scale digital strategy or a relevant degree—but true talent here is experience with proven delivery.
- Exemplify adaptability, strategic curiosity, and empathy in driving both business growth and social impact.
Next Steps
EY encourages open and transparent recruitment practices. Applicants are required to provide optional diversity metrics (kept confidential) to benchmark our recruitment process and advance goals toward an inclusive, equitable workplace.
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