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UK Lead Generation & Appointment Setting Specialist (IT Services)
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UK Lead Generation & Appointment Setting Specialist (IT Services)
UK Lead Generation & Appointment Setting Specialist (IT Services)
Location: United Kingdom (Remote) Experience: 3–5 Years Employment Type: Full-time / Part-time / Freelance (Based on Experience)
About the Role
We are looking for an experienced UK-based Lead Generation & Appointment Setting Specialist with a strong background in the IT services industry.
Your primary responsibility will be to:
- Identify decision-makers,
- Generate qualified leads, and
- Book sales meetings with companies across the UK and Europe.
This is a pure B2B outbound role focused on building a consistent pipeline for our sales team.
If you have hands-on experience using tools like Apollo, LinkedIn Sales Navigator, or similar platforms, we'd love to hear from you.
Key Responsibilities
- Generate high-quality B2B leads across the UK and Europe.
- Identify decision-makers including:
- CEOs
- CTOs
- Founders
- IT Managers
- Digital Transformation Heads
- Build targeted prospect lists using multiple lead generation platforms.
- Execute outbound outreach through:
- Cold calling (where required)
- Book qualified appointments for the sales team.
- Maintain and update CRM with accurate lead information.
- Research companies to identify:
- Outsourcing opportunities for IT services.
- Continuously optimize outreach strategies and lead quality.
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Required Skills & Experience
- 3–5 years of proven experience in B2B lead generation.
- Must be currently based in the United Kingdom.
- Experience generating appointments for:
- IT services,
- Software development,
- AI,
- ERP,
- SaaS, or
- Digital transformation companies.
- Excellent written and spoken English.
- Strong understanding of outbound sales processes.
- Ability to:
- Work independently,
- Achieve monthly appointment targets.
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Bonus Points
- Existing database of UK or European decision-makers.
- Established relationships with:
- Business owners,
- Technology leaders.
- Previous experience closing IT service deals.
- Experience with CRM platforms such as:
- HubSpot,
- Salesforce, or
- Pipedrive.
- Knowledge of:
- Email automation,
- Outreach platforms.
What We're Looking For
- Self-driven and target-oriented.
- Excellent communication and relationship-building skills.
- Strong research abilities.
- Consistent performer with a track record of:
- Generating qualified meetings.
- Someone who understands quality over quantity.
If you have a proven history of generating qualified opportunities and helping IT companies grow in the UK and European markets, we'd love to connect.
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