PIE Recruitment
UK Marketing Controller – High-Growth SME Food Brand
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Marketing Controller – High-Growth SME Food Brand
Location
London
About the Role
Vitality Healthcare offers the following benefits:
- Up to 5% pension contribution
- 25 days holiday
Vitality Healthcare is a fast-growing, category-leading FMCG brand with a strong product proposition and an ambitious UK growth agenda. The business operates with an entrepreneurial mindset, values clear thinking over noise, and prioritises how their brand presents in the real world.
With continued investment and a renewed strategic focus, they are constructing a marketing function designed to be sharp, effective, and genuinely influential.
This is a Marketing Manager role with real ownership. You’ll sit at the heart of a growing FMCG brand with strong momentum in UK grocery stores and a clear ambition to sharpen its positioning and accelerate growth.
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This role involves:
- Full responsibility for the UK brand and marketing strategy, with the autonomy to shape direction and the centre of gravity to execute it.
- Reporting to the General Manager, blending strategic leadership with hands-on delivery.
- Collaboration with agencies, senior stakeholders, and a small, capable team.
Based in London with flexible hybrid working, this role offers a chance to step into an impactful position where your decisions genuinely drive growth.
Key Responsibilities
- Own and execute the UK marketing strategy to deliver growth against commercial and shareholder goals.
- Set and protect brand standards, proposition, and communication across every channel and touchpoint.
- Lead agency partners to deliver high-quality, creative, and effective campaigns.
- Identify market and competitor opportunities early and take decisive action.
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Requirements
- 5+ years’ experience in brand or marketing roles, ideally within FMCG or food and drink.
- Strong commercial instincts, with experience managing budgets and P&L decisions.
- Track record of leading, developing, and motivating a small team.
- Ability to influence senior stakeholders and collaborate cross-functionally.
Next Steps
If this role resonates with you, reach out today via: 📧 george.robinson@pie-recruitment.com 📞 +07885484489
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