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UK PA&A District Commercial Manager
PA&A District Commercial Manager
We are looking for a talented PA&A District Commercial Manager who will play a high-impact commercial role, fully dedicated to driving the growth and profitability of BRP’s Parts, Accessories & Apparel (PA&A) business in the UK.
Your mission is to turn PA&A into a powerful, structured, and sustainable profit engine both for BRP and our network, driven by:
- Parts & aftersales (recurring, high-margin growth and customer retention)
- Workshop performance and operational excellence
- Accessory attachment at unit delivery (immediate value creation)
- Apparel development as a complementary retail growth lever
YOU’LL HAVE THE OPPORTUNITY TO:
Retail Specialist: Elevate Retail Execution & Capture Full Value
- Deliver best-in-class PA&A retail execution across dealerships (showroom, online, merchandising, POP, apparel visibility).
- Maximize accessories sales integration, ensuring every vehicle sold captures its full PA&A potential.
- Activate seasonal campaigns and retail initiatives, aligned with customer usage and service needs.
Commercial Planner: Turn Data into Performance
- Drive performance through rigorous analysis of PA&A KPIs (e.g. € per unit, attachment rate, best sellers, service indicators, inventory levels).
- Build and execute Dealer Action Plans to close gaps and unlock performance locally.
- Support dealers in defining annual objectives, tailored to their business reality and market potential.
Business Advisor: Build Profitable, Parts-Driven Dealers
- Drive dealer transformation towards a parts- and aftersales-led business model, strengthening:
- Workshop performance and service penetration
- Customer retention
- Integration of PA&A into the sales process
- Coach and develop dealer teams on:
- Products (Parts, Accessories, Apparel)
- Sales and service processes
- Workshop and parts operations
- Promote and drive adoption of BRP tools, training, and certification programs.
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Business Developer: Accelerate District Growth
- Own and deliver district PA&A performance, focusing on key accounts and high-potential dealers.
- Provide feedback and drive local implementation of commercial strategies, including seasonal promotions, retail and wholesale incentive programs.
- Identify pricing opportunities and provide recommendations to maximize competitiveness and profitability.
- Support dealers optimizing inventory and commercial fundamentals, ensuring:
- Right product, right time, right quantity
- Strong availability of service-critical and high-rotation parts
- Share best practices across the network and support onboarding of new dealers.
- Maintain a strong and consistent dealer visit cadence, ensuring high-impact, value-driven interactions in the field.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS, EXPERIENCE AND COMPETENCIES:
- Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)
- 5+ years of experience in commercial, aftersales, parts, service, or merchandising roles.
- Solid understanding of:
- Workshop and service operations
- Parts and inventory management
- Retail and sales processes
- Experience within automotive, powersports, or similar industries preferred
- Strong analytical skills (Excel required; SAP is a plus)
- Fluent English
- Full driving license
- Commercially driven, results-focused, and resilient
- Strong aftersales mindset, with ability to drive accessory and apparel opportunities
- Drive and go getter approach, determination to overcome challenges
- Service oriented and resourceful problem-solver that delivers win-win solutions
- Business acumen with a retail mindset: analytical skills, understanding of profit centers and the ability to recognize business opportunities
- Strong organizational skills with the ability to prioritize and to work and perform under pressure
- Highly comfortable in the field, with a passion for building relationships through frequent dealer engagement
- Willingness to travel extensively and consistently engage in the field
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THE ROAD SHOULD BELONG TO EVERYONE.
We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.
We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.
Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone’s commitment, drive and dedication to make it a reality.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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