Flutter UK & Ireland
UKI Digital Media Executive
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UKI Digital Media Executive
Digital Media Executive
Betfair International
Location: London / Leeds / Dublin
Hybrid – 2 days per week (Dublin only)
Contract: First-time contractor (FTC)
About the Role
As a Digital Media Executive within Betfair International, you will play a pivotal role in shaping the planning, activation, and optimisation of Paid Social and Display campaigns across international markets. Based in the Betfair Digital Media team, you’ll contribute to high-impact, full-funnel media campaigns that drive brand and performance outcomes for one of the most globally recognised betting brands.
This is a hands-on execution role, perfect for ambitious individuals seeking expertise in online video, display, programmatic, and paid social, while understanding how upper and lower-funnel strategies integrate at scale. The role encourages problem-solving, curiosity about emerging technologies, and exploratory approaches to enhance campaign efficiency.
About Flutter
Flutter is a global leader in online sports betting and iGaming, operating across the US and worldwide. Our portfolio includes FanDuel, Sky Betting & Gaming, PokerStars, Paddy Power, Betfair, Betfred, and many more.
Our mission is to entertain, excite, and retain customers safely and sustainably, leveraging our industry-leading Flutter Edge—a collaborative environment combining Product, Technology, Sportsbook, Payments, People, and Strategic Partnerships to innovate across digital and traditional media.
We believe different perspectives and experiences drive innovation. If you don’t fit every requirement perfectly, don’t be deterred—we encourage applications from all backgrounds.
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Responsibilities
Your work will involve:
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Campaign Execution & Optimisation
- Plan, activate, and optimise campaigns across Paid Social (Meta, TikTok, Snapchat) and Display (YouTube, DSPs, programmatic, Spotify, Amazon), ensuring alignment with brand and commercial goals.
- Develop and maintain full-funnel media strategies supporting both brand awareness and performance KPIs.
- Contribute to channel planning, laddering learnings into broader marketing frameworks.
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Creative & Partnership Collaboration
- Work with internal designers and agencies to refine and test creative approached and optimise performance.
- Foster strong relationships with media partners, platforms (e.g., DSPs, streaming services), and agencies for seamless delivery and new opportunities.
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Measurement & Data-Driven Reporting
- Drive campaign measurement and reporting, leveraging analytics to inform optimisation strategies.
- Report on campaign performance to inform future decisions and showcase ROI.
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Innovation & Industry Insight
- Stay updated on emerging trends (e.g., CTV, digital video, AI) to identify new tools increasing efficiency and impact.
- Actively explore AI and other technologies to revolutionise media planning and execution.
Requirements
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Relevant Experience
- Proven track record in Paid Social, Display, or Programmatic roles, with expertise in activation and campaign optimisation.
- Hands-on familiarity with platforms (Meta, TikTok, YouTube, DSPs, Snap, ad servers).
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Analytical & Strategic Skills
- Strong ability to analyse performance data, interpret insights, and recommend actionable optimisations.
- Experience with data tools and reporting platforms (e.g., GA4, attribution models).
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Collaborative & Communicative Mindset
- Thrives as part of specialist, fast-moving teams, working closely with agencies, partners, and colleagues.
- Strong verbal and written communication skills to align on strategy and present data-driven findings.
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Innovation & Industry Agility
- Eagerness to learn about new technologies (e.g., AI) and apply them in campaigns and media planning.
- Proactive problem-solving to maximise ROI and enhance campaign performance.
Perks & Benefits
We prioritise flexibility and personal growth. Enjoy an excellent, tailored benefits package:
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Rewards & Protection
- Uncapped holiday allowance
- Bonus scheme for elite performance
- Enhanced pension scheme
- Private healthcare, life assurance, and income protection
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Professional Development
- Annual £1,000 self-development learning fund
- Flutters Sharesave scheme to invest in the business
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Work-Life Balance
- Empowered to support personal commitments
- Righteous approach to inclusivity and accommodations
For employees who go above and beyond—our enhanced parental leave supports family building.
About Flutter’s Vision
Our journey is built on the Flutter Edge—where every team unifies to deliver career growth, customer satisfaction, and commercial success. We learn from challenges, prioritise ethical, inclusive, and innovative approaches, and aspire to reshape industries responsibly—shaping a brighter future for users, colleagues, and communities.
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