Flutter UK & Ireland
UKI Digital Media Executive
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UKI Digital Media Executive
Digital Media Executive
Location
- London, Leeds or Dublin
- Hybrid: 2 days per week (Dublin only)
- FTC
About the Role
As a Digital Media Executive within Betfair International, you’ll lead the planning, activation, and optimisation of Paid Social and Display campaigns across global markets. Based in Betfair’s Digital Media team, your role will align with Brand and Performance goals, allowing you to develop expertise in online video, display, programmatic, and paid social while learning how upper and lower-funnel strategies work seamlessly.
This hands-on position demands curiosity about emerging tech—including AI—allowing you to explore how innovations can enhance efficiency and impact on campaigns.
About Flutter
As part of Flutter’s Chief Operations Officer team, we work across multiple divisions to build, deploy, and communicate the Flutter Edge, including:
- Product & Payments
- Technology
- Sportsbook & Trading
- People
- Property
- Return to Society
- Corporate Communications
- Strategic Partnerships & Transformation
Responsibilities
Your key duties will include:
🔹 Campaign Activation & Optimisation
- Develop, activate, and optimise Paid Social (meta, TikTok, DSPs) & Display campaigns across:
- YouTube, Amazon, Spotify, DSPs and programmatic platforms
- Measure performance analytics and generate insights to drive optimisation
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🔹 Full-Funnel Planning
- Support planning for campaigns aligned with brand strategy and commercial goals
- Spearhead channel strategies that integrate marketing & performance initiatives
🔹 Creative Collaboration
- Work with designers and agencies on creative briefs, A/B testing, and optimisation
🔹 Team Collaboration
- Partner with Digital Media Executives & Managers to share knowledge and envision innovative solutions
🔹 Vendor & Partner Relations
- Maintain strong working relationships with agencies, platforms, and media partners
🔹 Data-Driven Decision Making
- Analyse, report & refine campaigns based on performance data to inform future strategy
🔹 Capitalising on Industry Trends
- Stay ahead of new formats, tech advancements and emerging tools—AI included—for future campaign enhancements
Requirements
Essential Skills & Experience
- Proven expertise in Paid Social (Meta/Snap/TikTok), Display, or Programmatic marketing
- Hands-on campaign activation & optimisation experience
- Proficiency with platforms: Meta, TikTok, DSPs (e.g., Google DV360), social media platforms
- Advanced data analysis skills & ability to interpret performance reports
- Collaborative mindset to thrive in fast-paced media teams
- Exceptional communication & relationship skills for vendoragency** coordination
- Continuous curiosity about digital media innovations including AI
- Highly organised, proactive style with capacity to juggle multiple priorities
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Why Work With Us?
We believe in empowering your personal growth. You’ll join a company that fosters creativity while celebrating long-term success. Our benefits program is entirely personalised to fit your needs:
- Bonus Scheme
- Uncapped holiday allowance
- Enhanced pension plan
- Private healthcare & life insurance
- Income protection
- £1,000 annual learning budget
- Flutter Sharesave Scheme access
- Enhanced parental leave
About Flutter
Flutter is a global leader in online sports betting and iGaming, proudly owning market-leading brands such as:
- FanDuel, Sky Betting & Gaming, PokerStars, Sportsbet
- Paddy Power, MaxBet, Betfair, Junglee Games, Adjarabet
Our mission combines innovation, fun experiences and integrity for customers.
Inclusion at Flutter
Flutter believes in diversity of thought and experience. Our teams thrive with perspectives different from the norm, and we actively encourage applications from all backgrounds, ways of thinking.
Accommodations will be considered—let us know how we can support you in this role.
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