Urban Outfitters Talent & PR Lead

URBN UK Limited is part of the URBN Group, a global retailer, with its European Head Office located in London. Its retail offering in Europe takes the form of three brands.

With stores in more than 10 European countries and a strong e-commerce presence, we’re driven by the same core values as our customers, and we approach our work with a sense of community and purpose that sets our brands apart. We love what we do.

Role Summary

Reporting to the Head of Brand Comms (social, editorial and talent), this role will play a pivotal role in building long term relationships, nurturing grassroots communities and building brand equity across earned and organic output.

The role will partner closely with the talent coordinator to evolve PR/talent strategy, storytelling and execution of UOs brand identity and DNA across all touchpoints.

What You'll Be Doing

• Act as the brand guardian on all earned communications across PR, advocacy and influencer output
• Showcase deep understanding of business objectives to ensure team strategy is executed to best practice
• Build strong relationships with key media titles, grassroots communities and emerging networks
• Oversee PR and advocacy output and calendars to ensure we tell the right stories with the right people at the right time
• Partner with brand creative teams to nurture and execute employee advocacy programs
• Write press releases and pitch organic seasonal stories
• Pitch, concept and activate PR events while supporting the talent coordinator with influencer activations
• Support HOD with brand safeguarding and crisis communication where needed
• Oversee team budget