dentsu
User Acquisition Analytics Manager
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Job Description:
Introduction
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
dentsu Gaming is a division of dentsu group, leverages its deep cultural understanding and history of innovation to create impactful gaming marketing and media strategies. With a global network and strategic partnerships with industry giants like Roblox, Sony, Nintendo, Namco Bandai, Overwolf, and Anzu - dentsu Gaming helps brands authentically engage with the gaming community. Their expertise spans in-game advertising, branded integrations, and the development of original games, positioning them as leaders in the rapidly evolving gaming industry, as well as pioneers in media.
We’re hiring for a User Acquisition & Analytics Manager as part of dentsu Gaming in London.
Purpose of the Role
dentsu Gaming is looking for a performance-focused, data-fluent leader to own both user acquisition and analytics across our gaming client portfolio. You will drive scalable player growth through high-performance paid campaigns while building the data infrastructure, dashboards, and insights that optimise every stage of the player journey. Working across Gaming Agency Services, Games Development, Gaming Products, and Consulting, you will be the connective tissue between campaign execution and strategic decision-making.
Key Responsibilities
- User Acquisition Strategy and Paid Growth: Own end-to-end UA strategy across global gaming titles and markets. Manage multi-million budgets across social (Meta, TikTok, Google), SDK networks (AppLovin, Unity, Mintegral), DSPs, Apple Search Ads, and creator ecosystems. Define testing roadmaps, scaling methodologies, and channel mix for both launches and live titles.
- Analytics, Data and Performance Reporting: Build and manage dashboards tracking campaign KPIs (CPI, ROAS, LTV, retention) across network, audience, and market levels. Use SQL, BI tools, and visualisation platforms (Tableau, Power BI) to surface actionable insights. Develop performance models to guide investment decisions and support client-ready reporting and presentations.
- Market, Audience and Competitor Analysis: Monitor audience behaviour and competitor activity to spot emerging signals across the gaming landscape. Translate these signals into segmentation frameworks and go-to-market inputs. Stay current on broader gaming and marketing trends to keep planning informed.
- Creative Testing & Optimisation: Design and run A/B tests at scale across creatives, formats, and messaging. Partner with Creative teams to ensure assets meet platform requirements and maximise conversion. Drive a culture of rapid iteration informed by data.
- Cross Functional Collaboration and Internal Support: Act as the bridge between Analytics, Creative, Media, and Account teams. Work with Product to ensure proper UA and tracking setup for new titles and feature releases. Support internal teams with data-driven insights for pitches and strategic presentations. Help maintain relationships with advertising partners to unlock testing opportunities for the wider team.
- Programmatic and Marketing Mix Modelling (MMM): Support the implementation and evaluation of marketing mix modelling approaches under guidance from senior team members. Build foundational knowledge of programmatic buying strategy across DSPs, including private marketplace access. Assist in gathering data points that inform the business case for incrementality testing and MMM adoption.
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Qualifications + Skills
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- Several years in User Acquisition, performance marketing, or data/analytics
- Proven track record across multi-channel User Acquisition portfolios
- Gaming, digital marketing or media experience
- Experience supporting or leading global campaigns
- Experienced in MMP’s: AppsFlyer, Adjust or Singular
- Expertise in supporting or leading global campaigns
What We Offer
- This is a permanent role
- The team is based in our London office but operates under flexible working arrangements.
- As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location:
London
Brand:
Dentsu Solutions
Time Type:
Full time
Contract Type:
Permanent
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