TikTok
User Growth Manager - TikTok LIVE - London
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Live Operations User Operations Manager
Leveraging Data to Grow TikTok LIVE in the UK
The LIVE Operations team is thrilled to build a scalable, high-performance LIVE ecosystem by fostering innovation, monetisation, and community growth. We’re partnering closely with creators, agencies, and partners to sustain long-term expansion.
*We’re seeking a strategic, data-driven User Operations Manager, based in the UK, to scale user growth, engagement, and monetisation through evidence-based strategy.
### Why this Role Matters
As a key member of the LIVE team, you’ll shape end-to-end user growth strategies—focused on acquisition, retention, and monetisation—by turning data into impactful action. Your insights will influence everything from user segmentation to gifting incentives, ensuring TikTok LIVE delivers maximum value.
Core Responsibilities
- Drive acquisition, retention, and monetisation through user-centric strategies and data-driven campaigns
- Analyse user behavior ((video viewing, gifting, conversions) and derive actionable strategic & tactical recommendations
- Define and refine user segmentation & lifecycle programs to optimise engagement and retention
- Design ** Squadron activation programs, gifting incentives, and user campaign pilots**, testing and iterating based on performance
- Lead A/B testing across channels (e.g. creator onboarding programmes, on-platform promotions)
- Partnerships with expert teams: Live, Creator, Product & Data to ensure alignment and maximum growth impact
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### Experiences & Skills Expected
Minimum Requirements
✅ Proven background in User Growth, User Operations, Data Strategy, or Insights (or adjacent roles) ✅ Strong analytical skills & proficient in: SQL, advanced Excel + industry tools (Google Analytics, Power BI, Tableau) ✅ Experience with: user funnel analysis, experimentation, and growth metrics (e.g. LTV, CPA, CAC) ✅ Action-oriented approach – turning insights into ** Impact fast** by working collaboratively with teams ✅ Fluid oral & written communication in English to engage UK-based stakeholders & TL workforce
Preferred Desirables
🔹 Past experience in live streaming, social, or creator platform ecosystems 🔹 Familiarity with challengers in monetisation, especially gifting, subscriptions, and peril-sharing revenue models
### About TikTok
We’re shaping the future of short-form mobile video that unleashes creativity and spreads joy. Our global team – based across Los Angeles, Singapore, London, Dublin, and beyond – drives product innovation and scalable growth.
Our culture thrives on collaboration and curiosity: We don’t chase perfection; we celebrate "Always Day One" progress. Pull together, we create meaningful change for users, partners, and the growing community we build.
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🚀 Join us & dream bigger with fast-moving teams helping create the next wave of content.
### Why TikTok?
“The world connects the way we see it. Together we invite you to imagine what’s next.”
Our young, diverse, dynamic workforce embodies spark and determination. At TikTok, your work will drive creative change and impact. Anywhere you contribute, your perspectives will help spark joy – and make a difference that lasts. Your purpose matters.
*✨ Benefits: ✨
- Carving your purpose at a high-growth, innovative tech company
- Flexible working polynomials aligning with your goals, well-being & life aspirations
- Share units & stock
- Exclusive wellbeing campaigns (salary-long, tailored life hacks + resources)
- Travel hassle-free: Work & explore the globe (among many local/remote flex options)
- The ride of a lifetime: Bonuses, insurance, and month-end money-room.
- Empowering Diversity & Inclusion initatives that mirror our mission
We cry the world connects by speaking our truth- own better together. We hope you want to. 👇
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Happy Creators = Happy Business. Let’s scale the vision.
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