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About Go Swag 🚀
We’re reinventing the corporate gifting industry through technology. Founded by tech entrepreneurs, Go Swag is moving beyond traditional "merch." We believe that software, AI, and smart automation can completely transform how the world’s biggest brands celebrate, reward, and build relationships. While the rest of the industry has been slow to change, we are building a future where technology powers personalisation at scale and operational excellence. From onboarding packs for new hires to global event giveaways, we deliver sustainable, premium merchandise that recipients actually love and use for years. We handle the entire end-to-end lifecycle - design, production, global storage, and distribution - making branded gifting effortless and borderless.
Why join us?
- Elite Client Base: We are trusted by the most influential companies on the planet, including Meta, Intel, Unilever, ElevenLabs, and Lovable.
- Tech as a Differentiator: We aren't just a gifting company; we are a tech-first platform using NextJS, AI, and automation to disrupt a global market.
- Sustainability without Compromise: We champion high-quality, recycled products, moving the industry away from gimmicks and toward long-lasting impact.
How we build products at Go Swag
We’ve turned our product development framework on its head by fully embracing the power of LLMs in our process. Instead of fitting AI into a traditional process, we’ve adopted an AI-first approach where design and development run side by side, enabling us to build functional prototypes in days, gather real user feedback early, and launch new functionality faster than ever. This approach shortens feedback loops and accelerates innovation, while keeping our focus on secure, stable, and scalable systems.
The Role
We are looking for a talented Front End Designer to become the architect of our digital identity, responsible for creating the aesthetic soul of both Go Swag and GoStudio. As a design and engineering hybrid, you will move seamlessly between Figma and NextJS code, elevating the UX/UI across our entire ecosystem of internal tools and client-facing platforms.
You’ll bring a commercial mindset to the Digital Experience pod, owning a company website revamp as a key initial project. We're keen to bring on someone who can deliver a sophisticated, modern aesthetic that signals our position as a tech-led disruptor. Ultimately, you are the bridge between vision and execution, ensuring our technology looks as incredible as it performs.
You will also lead on our GoStudio website UI to showcase our premium graphic design services, ensuring that this standalone site serves as a visually stunning showcase of our bespoke creative capabilities.
You will work closely with the Chief Product Officer, take ownership of key projects end-to-end, and iteratively improve on live products.
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Where this role fits within our team
This role will be the primary Design resource for both our Core Services and Digital Experience teams.
The Core Services team is responsible for continuous support on our existing client-facing and internal platforms, tackling existing product debt, building planned new functionalities and improving overall UX to enhance customer experience, and responding swiftly to client requests and new opportunities as they arise. The majority of work within this team will impact Plus our client-facing swag platform where customers can view manage inventory, manage shipments, and raise requests to move swag to their preferred location; Glue, our internal platform that supports our Fulfilment team; and Claim Pages, our swag redemption technology used end recipients of branded gifts.
The Digital Experience team is responsible for the revamp and subsequent continuous improvements to the Go Swag website, as well as constant experimentation with lead generation tools. This team will collaborate closely with the Growth team. Main areas of focus for this team are: the revamp of the Go Swag website to better reflect our market positioning and apply our new look and feel throughout, as well as experimentation with restructuring goswag.com around different levels lead gen automation, from an E2E, central experience for prospects to a secondary qualification tool.
Finally, some UX/UI support will also be needed by our Innovation team, who is responsible for the creation of entirely new functionalities and tools within the Go Swag environment.
Essential Skills
- Proven experience designing digital solutions, preferably in tech or tech-enabled startups, design agencies or similar fast-moving environments.
- Ability to lead projects end-to-end, owning all stages of the process from research and ideation through to UX/UI, user testing, and data-driven iterations.
- An exceptional creative eye and strong UI skills, combined with the vision to elevate, push, and evolve our existing visual language.
- Front-end coding proficiency (we're using TypeScript and Next.js), coupled with a genuine enthusiasm for an AI-first workflow, using Claude or other GenAI tools.
- Ownership mentality, and the ability to thrive in an environment that values people who take initiatives and always look for new and better ways of doing things.
Desirable Skills
- Ability to interpret qualitative and quantitative data to inform and refine design decisions.
- Hands-on experience with creating and maintaining design systems in collaboration with engineers.
- Have a desire and ability to work under minimal supervision, enjoying a great deal of autonomy and accountability, whilst never being afraid to ask others for help or support.
- Demonstrated success working cross-functionally with various internal stakeholders including product managers and commercial teams.
- Collaborative spirit and a preference for clear and honest communication.
- Growth Mindset Over Checklists: We’re looking for impact, not just a perfect cv. If you’re excited about this role but don't check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.
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Practical Details
- Role: Product Designer
- You'll report to: Chief Product Officer
- Team: Product
- Location: Anywhere in the UK (with option to work flexibly from our Glasgow HQ)
- Start date: As soon as possible
Application Process
- Portfolio review: we’ll asynchronously review your previous work and experience to understand if you’re a good fit for the role
- Interview with the CPO: you’ll have a chance to discuss your experience and present your work in more detail
- Design challenge: you’ll have a chance to showcase your skills in a practical task
- Final interview: you’ll discuss your Design challenge with various members of the Product team
- Offer
Benefits
- Enjoy 30 days’ annual leave (inclusive of bank holidays), plus an additional 3-day company-wide Christmas closure, plus an additional 1-day to celebrate the World Cup (2026). We believe in a hard reset at the end of the year so everyone can disconnect and recharge without the "inbox anxiety".
- This role includes an equity package, ensuring you have a real stake in the company’s success as we scale toward our next major milestones.
- You’ll receive a high-spec MacBook (Pro/Air) tailored to your specific role, whether that’s a "souped-up" machine for heavy design/FE engineering or a portable powerhouse for driving global sales.
- We offer enhanced parental leave, offering 12 weeks’ full pay for primary care-givers and 4 weeks’ full pay for secondary care-givers, ensuring you can focus on what matters most during those first few months.
- As an early hire in a scaling team, you won't just follow a playbook, you'll help write it. Your work directly shapes our product and culture.
- You’ll join a flat structure where you’re encouraged to act like an owner, with the unique opportunity to influence your own career path.
- You'll get the full Go Swag experience: premium, sustainable curated gift packs to celebrate your own milestones.
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