TikTok
Vertical Creator Manager (Music) 12 Month Fixed-term Contract - TikTok LIVE - London
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Vertical Creator Manager (Music) 12 Month Fixed-term Contract - TikTok LIVE - London
Responsibilities
About the team
The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our focus is to continually champion and optimize TikTok LIVE through working with creators to ensure a creative, fun and safe space for all of our users.
The LIVE Operations team is looking for an enthusiastic UK TikTok LIVE Vertical Creator Manager to help us acquire & grow our Music Creators, influencing them and coaching them to go LIVE consistently.
Responsibilities
- Research and map the current TikTok LIVE Music ecosystem to refine our SOP for Music creator recruitment, onboarding, and growth. Define clear timelines, goals, and KPIs including creators recruited, revenue growth, and market share.
- Partner with the Acquisitions & Community Music Manager to recruit Music talent on and off platform, with primary focus on on-platform. Execute the full SOP post-recruitment: deliver 1:1 and group training, educational workshops, and ongoing account support to improve content quality, livestream performance, and monetisation within the Music vertical.
- Partner with the Acquisitions & Community Music Manager and TikTok agencies to train agency managers on best practices for managing Music creators. Equip agencies with the tools, frameworks, and knowledge to operate in alignment with TikTok's standards, helping to grow both the Music creator ecosystem and the wider community.
- Develop Music-specific education tailored to creators building a livestreaming career rather than a traditional Music career, recognising that the latter cohort requires targeted motivation to stream consistently.
- Analyse creator performance data on a regular cadence, identify trends, and iterate the SOP accordingly to drive continuous improvement.
- Collaborate with EU regional teams and the Campaigns team to design Music vertical campaigns that incentivise consistent LIVE activity and complement existing market initiatives.
- Develop events and projects that maximise livestreaming time and energise both creators and their audiences. Where possible, leverage existing music industry contacts and source partnerships with music industry partners to deliver tailored experiences for top Music creators.
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Qualifications
Minimum Qualifications:
- 4+ years of experience in talent, influencer, or creator management, ideally on a content platform or in an acquisitions-focused role. An existing creator network or connections within the amateur music industry is a strong plus.
- Ambitious and results-driven, with solid data analysis skills.
- Comfortable operating in a fast-paced, startup-style environment with stretch revenue targets and competing priorities.
- Excellent verbal and written communication skills in English.
Preferred Qualifications:
- Proven project and process management skills with the ability to parse data quickly and translate it into clear decisions.
- Hands-on experience working within a livestream platform or ecosystem.
- Skilled relationship builder with the professionalism and patience to earn creator trust quickly.
- Strong understanding of the Music industry, ideally with direct experience working alongside music creators or artists, and established knowledge and connections within the industry.
About TikTok
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TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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