Contentsquare
Vibe Growth Marketing Manager
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Vibe Growth Marketing Manager
Senior Growth Marketing Manager – Product-Led Growth (PLG) (Vibe)
About Contentsquare Contentsquare is the all-in-one experience intelligence platform, designed to deliver deep insights into customers' online journeys—helping organizations understand and optimize how customers interact with their digital experiences. As a global leader with 15 offices worldwide, we’re expanding further and are looking for dedicated team members who thrive on impact and collaborative innovation.
Our workplace culture fosters inclusivity, curiosity, and an inspirational environment where professional growth and success are prioritized. Join our community—where every member brings uniqueness to create meaningful change, for our customers, their stakeholders, and each other.
Important Note on Scams Be vigilant of impersonators. We never request money nor contact recruits via random texts. For further guidance, visit our Careers Blog.
About the Role
This Vibe Growth Marketing Manager role will join a small, agile PLG (Product-Led Growth) Marketing team at Contentsquare. The team leverages our product, www.contentsquare.com, alongside custom product experiences to drive customer acquisition, conversion, and retention. There’s no imposition of traffic volume KPIs—every initiative contributes to the core mission: orchestrating low-friction discovery and value-aware engagement in the right user segments—by creating AI-powered, no-code/low-code tools that address specific customer needs.
As a role dedicated to product-led growth, your objective will be to map a deep understanding of our users—their pain points and how our platform uniquely resolves them. You’ll answer this with an agile mix of AI tools, automation, and clever campaigns:
- Identify and on-board high-value, early-mover buyers, so that our core product’s value resonates immediately.
- Apply AI-driven workflows to personalize messaging and experiences, optimizing GCV (Get Started Value).
- Reign in collective success of a truly generative Growth Marketing vertical.
Key Responsibilities
Your Focus: Growth Experiments & AI-Powered Automation
- Build & ship MVPs rapidly—establish MVP components (e.g., Lovable, Bubble, Zapier, or custom scripts) without reliance on the Product or Engineering teams. Deploy iterative validation of ideas to discover what works.
- Develop AI/automation workflows to drive:
- Improved speed in critical customer steps (e.g., sign-up, onboarding).
- Personalized and smartly targetted support across channels (e.g., agent-led segmentation using GPTs).
- Scalable tools to boost self-service user journeys.
- Leverage APIs/webhooks to stitch business logic—integrate multi-channel playlists connecting user touchpoints to analytics dashboards (e.g., migratory metrics integrations).
- Automate efficiencies at every turn, from ad campaign QA to performance reporting to lead enrichment (e.g., using Notion/Airtable databases).
- Develop smart-agents for SharePoint, Notion, Airtable, or other CRM no-code environments to aid marketing operations.
- Embody a shared-playbook champion—internal POCs, LLM caching efficiency, or multilingual campaign connectors for global teams (single global repository).
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Collaborative Roles
- Internal multiplier—collaborate with Marketing, Product, and GTM stakeholders to apply learnings between user journeys, sales playbooks, and gathered insights.
- Experimenter—develop creative sequences of experiences to pinpoint growth conversion opportunities (e.g., leveraging how a fixed “Instagram caroussel” yields higher product interest vs. native noise).
- Test & refine areas of friction in user journeys like: pre-signup UX, conversion rate errors, trial dropout.
Essential Requirements
- Recent Leadership
- 3+ years in B2B SaaS growth marketing, with active progression in strategic execution.
- Technical Toolset Segments
- Proven AI, APIs, and automation flair—build internal agents, custom GPTs, and solo internal tools from basic to complex workflows.
- Mastery/fluent use of tools:
- No-code/Low-code: Lovable, Zapier/Make/Tray/N8N.
- LLM Infrastructure: GPT-4, Retool, LangChain.
- Dev Tools: Python/JS, Notion/Airtable, APIs, webhooks + adoption mindset over rigid stack rigidity.
- Storytelling & Articulation
- Write like a storyteller, dangerously clarifying technical capabilities into customer value.
- Cross-Functional & Data-Inclusive Existing
- Successfully collaborate with Product Development, Marketing, and Demand Generation teams to rollout aligned GTM initiatives.
- Data-driven bias—insists on fact-based decisions over gut intuition.
- Prototyping Culture
- Scan-first, speculate-second, aligning priorities with tangible business impact vs. theoretical gimmicks.
- Diversity from design/engineering backgrounds welcomed—but not required.
- Minimal Viable Bias
- Ship ‘now’ rather than ‘perfect’. Consider a polished 6-month roadmap to be a luxury you can embrace after initial traction.
- The Right Grind
- Thrives in high-pacing environments.
- Define impact metrics beyond vanity: customer acquisition cost, retention metrics, and shared commercial goals.
- Education Adequacy
- Bachelor’s degree in Marketing, Business, or adjacent discipline; MBA feature considered a bonus.
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Why Choose Contentsquare?
Contentsquare is currently earnings-per-share savvy, dedicating extensive resources to shape a forward-thinking workplace where personal and professional growth emerges through culture, development, and team interactions.
Here’s peeking into a few perks:
- Career Grow Insights:
- Virtual Onboarding + Hackathon—plus extensive opportunities to connect with colleagues globally.
- Flexible Workspans:
- Hybrid and 100% remote policies tailored to individual needs and preferences.
- Leisure Acclaim:
- Competitive Paid Time Off (varies by region).
- Immediate eligibility for birthing and non-birthing parental leave—affirming inclusivity.
- Wellbeing & Home Office Awareness funding.
- Civic Synergy via Culture Crews:
- Each country office features a Culture Crew, coordinating local employee activities and networking.
- Pay Through Incentive:
- Stock options granted to all full-time employees, deepening ownership in our success.
- Diverse Networking Networks:
- An array of Employee Resource Groups (ERGs), fostering inclusive connections around shared identities and perspectives.
Equity Commitment & Data Privacy
Contentsquare pivots educationally—offline surgical training (or other pursuit-driven approaches)—aligning with all legal requirements (equal rights) and safe data custody.
Your applicant data is securely housed in Oregon (USA-based data center) and actively guarded under data protection standards—exercisable rights available here: [Data Subject Rights Portal].
We’re truly curious about how this exciting vision could energize your career goals. Excited to create something meaningful with low technical barriers and high-level impact? Throw us a footnote; we’d love to discuss finding the perfect growth-fit match!
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