Hansen
Vice President Marketing, Communications & Media
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Who Are We
Hansen (ASX: HSN) is a global provider of software and services to the energy, water and communications industries. With our award-winning software suite, we help more than 600 customers in over 80 countries to create and deliver new products and services, engage with customers, and control and manage critical revenue management and customer support processes.
Traditionally Hansen has been known for our billing and customer care solutions for utilities and energy companies; and for our BSS/OSS solutions for the communications industry. Yet today our solutions are far broader than this – from turning product innovation into new business revenue to creating and delivering a suite of catalog-driven cloud applications that enable service providers to expand their offerings and deliver fantastic customer experience. Put simply, our solutions are essential ingredients in our customers’ commercial business model, providing them with the ability to create and deliver these essential services, charge for them, and establish and maintain lasting relationships with their end customers.
Why This Role Matters
Shape and Design, Create and Communicate, Attract and Convert.
Be the force behind Hansen’s next wave of growth.
Hansen Technologies powers the operations of the world’s leading communications and media providers. As we expand our global footprint, we have opened a role to partner closely with our new Sales engine and, as such, we are seeking an entrepreneurial Marketing leader to spearhead our Comms & Media marketing strategy – driving demand, elevating our brand, and creating a measurable impact on pipeline and revenue.
We see this role as a strategic growth driver, as exciting for an individual looking to step up to own the broader strategy and execution for the first time, as it would be for a more established leader looking to challenge themselves “in the weeds”. Initially, you will have direct influence over pipeline acceleration, market leadership, and how our brand resonates with the executives shaping the future of the industry. It goes without saying, you will be hands-on in every facet of our Marketing programme where you will develop and deliver cutting-edge, AI-enabled marketing programs that attract, convert, and expand high-value customers worldwide.
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What You’ll Do
- Lead Hansen’s marketing vision for our Comms & Media vertical, aligning closely with Sales, Product, and Customer Success to create powerful go-to-market strategies.
- Drive pipeline growth through targeted Account-Based Marketing, demand generation, and digital campaigns.
- Elevate the Hansen brand with compelling storytelling, thought leadership, and high-value content tailored to enterprise decision-makers.
- Deliver high-impact events and PR strategies that enhance brand credibility and customer engagement.
- Champion a data-driven culture, leveraging analytics to optimise performance, measure ROI, and inform business decisions.
- Build and inspire a small but mighty team to deliver measurable impact across the marketing funnel.
What You Bring
- Proven track record in senior B2B marketing roles, ideally within the Telcos or Media sectors.
- Hands-on expertise in ABM, digital demand generation, brand strategy, and content marketing for enterprise audiences.
- Strong leadership skills with the ability to align and inspire cross-functional teams.
- Proficiency with marketing platforms such as Salesforce, HubSpot, Demandbase, and LinkedIn Campaign Manager.
- Data-driven mindset and confidence presenting results to senior stakeholders.
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What Sets You Apart
- Experience marketing to both global enterprises and regional market leaders in the communications and media sectors.
- A passion for AI-infused ways of working enabling efficiency and optimisation throughout the Marketing ecosystem.
- Demonstrated success aligning Sales, Marketing, and Customer Success to accelerate pipeline and increase win rates.
- A strong grasp of marketing technology stacks and the ability to select and integrate the right tools for scale.
- Track record of building brand authority through thought leadership, analyst relations, and industry recognition.
- Comfort operating in fast-growth, M&A-active environments where agility and clarity of execution are key.
- Passion for coaching and developing talent, fostering a culture of creativity and performance.
Why Join Hansen
We operate in a culture that values innovation, collaboration, and impact, and this role offers the opportunity to shape the marketing engine of a dynamic, scaling business – and see your strategies deliver measurable growth at a critical point in our evolution.
We are proud to be an equal opportunities employer. Hansen prides itself on celebrating diversity and are committed to creating an inclusive environment for all employees, even extending this to how we work with our customers, partners and suppliers. We welcome applications from all qualified candidates, regardless of age, disability, gender identity or expression, marital status, race, ethnicity, religion or belief, sexual orientation, or any other protected characteristic. If you require any adjustments or accommodations during the recruitment process, please let us know.
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