Diaceutics
Vice President of Strategic Marketing
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Vice President of Strategic Marketing
Vice President of Strategic Marketing – Diaceutics
About Diaceutics
At Diaceutics, we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®.
DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real-world diagnostic testing data from a global network of laboratories.
The Role
The VP of Strategic Marketing owns the Strategical Marketing pillar at Diaceutics, encompassing Insight, Brand & Proposition, and Product Marketing. This role defines where Diaceutics competes and how it wins, shaping:
- Market direction and segmentation
- Competitive positioning
- Product marketing frameworks
- Go-to-market (GTM) strategies
Reporting directly to the CMPO, this position holds single-point executive accountability for Strategic Marketing, alongside shared responsibility with the VP of Growth Marketing for marketing impact, pipeline performance, conversion, and revenue contribution. The role operates on an integrated system of functions, not silos, to drive commercial outcomes.
Competence Scope
Strategic Marketing serves as the connecting engine for market insights, positioning, and product value, supporting:
- Quarterly Growth System Review (QGSR): A rigorous process blending market sizing, segmentation, competitive intelligence, brand authority, and product launch effectiveness.
- Corporate Strategy Alignment: Partnering with Product (market insight & GTM readiness) and Corporate Strategy (brand & category strategy) for cohesive execution.
Key Responsibilities
Operating Model Leadership
- Own and evolve the Strategic Marketing operating model, aligning with CMPO direction and executive priorities.
- Define roles, capabilities, and accountabilities across Insight, Brand & Proposition, and Product Marketing.
- Build organisational capability, succession depth, and future readiness within the Strategic Marketing team.
Market Insight & Segmentation
- Lead market understanding, segmentation, and prioritisation (operational support from Insight & Intelligence Manager).
- Own competitive intelligence, ensuring clear articulation of differentiation.
- Conduct market sizing and TAM (total addressable market) expansion to inform investment decisions.
- Design primary research & customer insight methodologies, translating insights into actionable strategies.
- Share insights across Corporate Strategy, Product, Growth Marketing, Sales Enable, and Executive Leadership.
Brand & Category Leadership
- Define, own, and evolve the brand positioning, ensuring clarity, consistency, and differentiation across all touchpoints.
- Establish and align brand alignment with corporate strategy, growth ambitions, and AdoptionOS category strategy.
- Serve as the senior custodian of brand frameworks and messaging.
- Ensure messaging reflects business value, customer outcomes, and differentiation, aligning with product-led growth (ARR).
- Advance a thought leadership strategy to strengthen brand authority and credibility.
Product Marketing & Go-to-Market
- Collaborate with Product function to shape product marketing strategies, GTM frameworks, and value narratives.
- Develop solution positioning and adoption strategies for solution expansion, expansion, and customer lifetime value.
- Align product roadmaps into insight-led narrative storytelling across launches and the product lifecycle.
- Influence pricing strategy via value perception analysis (decision rights held by Product).
- Enable Product Marketing team in launches, sales collateral, and field enablement.
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Cross-Functional Partnership & Decision Rights
- Bridge strategy and execution as an ELT member, reducing silos and incentivising operational excellence.
- Final approver of positioning, messaging frameworks, and category strategy.
- Share j naming responsibility with VP of Growth Marketing for pipeline performance and revenue contribution.
- Lead compared ownership (with Product) of marketing insight, proposition, and GTM readiness.
- Partner with Sales Leadership on proposition validation, enablement strategy, and GTM architecture.
- Co-own customer value amplification with VP of Growth Marketing, including narrative governance.
Cadence & Reporting
- Align the insight calendar with the QGSR cycle.
- Deliver clear and timely reporting on Strategic Marketing performance to the Executive Committee.
- Track leading indicators (brand authority, segment penetration) and lagging indicators (pipeline contribution, revenue).
Senior Leadership
- Lead, develop, and cultivate people-focused high-performance leadership across the Strategic Marketing team.
- Exemplify One Diaceutics Leadership traits as a senior figure.
- Serve as trusted advisor and execution partner to the CMPO.
- Build high-trust relationships across the executive team.
- Provide constructive challenge and evidence-based recommendations to aid decision-making.
Measures of Success
Brand & Category Leadership
- Brand authority signals (share of voice in categories, analyst recognition)
- Inbound leads from ideal customer profiles (ICP segments)
- Adoption of OAMs strategy (sales & partner narrative alignment)
- Internal stakeholder confidence in messaging (pulse feedback)
Market Insight & Segmentation
- Integration of insights into strategic decisions (campaigns, ABM tiering, launches)
- Quality and timeliness of primary research outputs (QGSR alignment)
- Segmentation rigor in TAM expansion and revenue potential planning
Product Marketing & GTM Effectiveness
- Launch adoption rates (sales enablement setup, cycle acumen, win rates)
- BigTinCan metrics tracking content adoption
- Sales team confidence in positioning, messaging, and customer value articulation
Shared Marketing Accountability
- Pipeline & revenue metrics (held jointly with VP of Growth Marketing): pipeline created, velocity, win rate.
- QGSR alignment: insights, decision inputs, and corrective actions.
- Cross-functional collaboration strength: Product, Sales, Client Success.
People & Capability
- Team engagement and development
- Ability and succession readiness
- Effectiveness of coaching, mentoring, and upskilling
Who We Are Looking For
A strong leader with a track record in strategic marketing, delivering demonstrable commercial impact as a senior executive — particularly in US-focused B2B markets. The role demands:
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- Prior experience in key strategic decision-making roles with budget oversight and broad executive partnerships.
- Ownership of teams of senior professionals, driving both direct and indirect performance.
Key Skills & Competencies
Proven Track Record
- 15+ yrs of experience in B2B settings, with expertise in brand marketing, positioning, GTM, and segmentation.
- Legendary success in scaling end-to-end marketing frameworks tied to measurable revenue outcomes (pipeline contribution, conversion rates).
- Hands-on management of large cross-functional teams, integrating inputs from Product, Marketing, and Sales.
Leadership Capability
- Proven ability to inspire and coach at scale, fostering an environment of growth and accountability.
- Set ambitious, data-driven goals and hold teams accountable for delivery.
Technical Expertise
- Deep expertise in customer insights, segmentation, competitive analytics, and market analysis — translated into strategic narratives.
- Industry knowledge in pharma, diagnostics, life sciences, or healthcare, with category incubation (e.g. AdoptionOS) exposure being advantageous.
Collaboration & Influence
- Excellent cross-functional partnership skills, with influence acumen to navigate business complexity.
- Strong presentation & stakeholder communication across seniority levels (Dupont to partners).
Agility & Resilience
- Proactive problem-solving, even under high-stakes ambiguity.
- Adaptable and resilient in fast-evolving markets, supporting change with data-backed decision-making.
Life at Diaceutics
At the Heart of Our Culture
Cultivating a collaborative and purpose-driven community, guided by the (undefined) ‘One Diaceutics’ Behaviours:
- Care Deeply: Relentless dedication to patients and customers.
- Be Bold, Think Big: Pioneering our AI-infused solutions.
- Stay Responsible: Demonstrate determination and drive to win.
- Succeed Together: Invest in collective success, celebrating wins as a team.
- Progression Matters: Never standing still; embracing change and movement.
A Team of Diversity
Our 16-country, remote-first ecosystem embraces collaboration and excellence, fostering inclusivity in every way. Employees thrive in hybrid environments, leveraging creativity and agility.
A few more joining benefits:
- World-class training and development programs
- Full remote or hybrid options (with access to global offices)
- Flexible work policies, including a Flex Day Program
- Share Incentive Plan
- Progressive benefits & leave (leniency based on tenure) including enriched sick and maternity pay
- Business-perks: Pensions, health insurance (vision and dental), Life Insurance, Group Salary Protection - Stellar internal incentives: - Robust Growth & performance management alongside individual development plans - Attractive employee referral rewards - Health & Wellbeing focus: - Positive return-on-investment via regular activities and company retreats - An equal-opportunity ally, embracing applications from: - All qualified candidates, regardless of background
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