Video Strategist

The Work

• You take long-form content — podcast episodes, conference talks, interviews, demos — and turn it into short-form that spreads. Not "clips." Not "highlights." Pieces that have a reason to exist on their own. The kind that make someone who's never heard of Terra want to know everything about us.
• You understand pacing. You know that a 90-second clip lives or dies in the first 1.5 seconds. You know when to cut tight and when to let a moment breathe. You know that a pause before a hard truth hits harder than a jump cut. You have an instinct for where the tension is in a conversation, and you build the edit around it.
• You own the visual language. Subtitles, framing, color, motion — you make decisions about all of it. You're not waiting for a brand guide. You're creating the visual identity of how Terra shows up on feeds. LinkedIn, X, YouTube Shorts, TikTok, Instagram Reels — you understand that each platform has its own grammar and you edit accordingly.
• You think in distribution, not just production. You don't just ask "is this a good edit?" you ask "will this get shared?" you understand hooks, retention curves, and why some videos die at 3 seconds while others get watched twice. You've studied what works — not by reading blog posts about it, but by making things that worked.
• You create original content too. Not just cuts from existing footage. You pitch concepts, storyboard ideas, and produce pieces from scratch when the moment calls for it. A 60-second brand film. A visual essay on why health data is broken. A montage that opens on a heartbeat and ends on a unified API. You think like a filmmaker, not a social media manager.
• You move fast. We don't have a 3-week review cycle. You edit, you ship, you watch the numbers, you learn, you do it again. The gap between idea and published is hours, not weeks.

Who You Are

• You have a portfolio of work that stopped people mid-scroll. Not corporate sizzle reels. Actual short-form content that performed — views, shares, saves, comments. You can point to specific pieces and tell us why they worked.
• You understand health, fitness, and performance culture. Not because you studied it — because you live in it. You know why a clip of someone talking about HRV at 3am after a hard training block hits differently than a generic wellness quote. You know the difference between longevity twitter and CrossFit Instagram and you can speak to both.
• You have a contrarian eye. You don't copy what's trending. You look at what everyone else is doing and find the angle they missed. The best viral content doesn't follow the format — it breaks it just enough to feel fresh while still being legible.
• You are technically sharp. Premiere, Final Cut, DaVinci, After Effects, CapCut — whatever. The tool doesn't matter. What matters is you can take raw footage with bad audio and inconsistent framing and turn it into something that looks and sounds intentional.
• You are opinionated about content. You have strong views on what makes a good hook, what makes a good cut, what makes someone hit share. You argue for your edits. You don't just take notes and execute — you push back when the edit would be worse.

Big Plus

• You are an athlete. You train, you compete, you push limits - or at the very least, you are obsessed with quantifying your own data. The discipline, ambition, and courage it takes to show up every day and get better is the same energy we run on. If you understand health data because you live it - because you've worn the ring, tracked the sleep, felt the difference between a 40ms and 60ms HRV morning - you'll make better content. The audience can tell.
• Last but not least: you have proof of excellence - a lot of followers in social media, or posts with millions of users, with a formula you recreate often.

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