Allegra ECS+COHO
VIP Audience Executive / Events / SDR
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VIP AUDIENCE EXEC / BUYER RECRUITMENT MANAGER / B2B EVENTS / SDR Coffee Ventures Europe Ltd
Location: Hybrid (London) or Remote (UK)
Contract: Full-time
Start date: Immediate
Salary: GBP 20,000 - 32,000 depending on experience
ABOUT COFFEE VENTURES EUROPE
Coffee Ventures Europe is a leading B2B events business specialising in the coffee and hospitality industry. We produce some of Europe's most respected and exciting events in the sector, including:
- ECS+COHO (European Coffee Symposium and Coffee and Hospitality Expo) - Berlin
www.europeancoffeesymposium.com - UK Coffee Leader Summit - London
www.ukcoffeeleadersummit.com - Paris Cafe Festival - Paris
- Amsterdam Coffee Festival - Amsterdam
ECS+COHO is our flagship B2B event, bringing together 2,500+ senior decision-makers from Europe's top coffee chains, foodservice operators and hospitality groups alongside 250+ innovative suppliers for three days of curated 1:1 meetings, industry talks, awards and genuine human connection.
We are a small, ambitious team that operates at a high level. We think big, move fast and hold ourselves to an uncompromising standard in everything we produce. The relationships we build with our buyers, our suppliers and our wider community are at the heart of what we do.
THE ROLE
We are looking for a sharp, motivated and people-oriented graduate to join us as Buyer Recruitment Manager, starting immediately.
This is an SDR-style role with real responsibility. You will be the person who identifies, reaches out to and recruits senior procurement and operations decision-makers from across Europe to join our VIP Hosted Buyer Programme at ECS+COHO. You will also own the coordination of their full experience from first contact through to arrival at the event.
If you are someone who loves speaking to people, is naturally organised, takes pride in written communication and has a genuine passion for the coffee and hospitality industry - this is a brilliant place to build your career.
English must be your first language. Other European languages such as French, German, Italian would be a big BONUS.
WHAT YOU WILL BE DOING
Buyer Recruitment
- Identify and research senior procurement and operations decision-makers from across the European coffee and hospitality sector
- Reach out to prospective VIP Hosted Buyers via email, phone and LinkedIn
- Qualify prospects against our buyer criteria
- Present the VIP Hosted Buyer Programme clearly and accurately - explaining what ECS+COHO is, what the hosted package includes, and why it is relevant to their role
- Manage each prospect through the full recruitment process, from first contact through to confirmed registration
- Track outreach activity and keep records up to date at all stages
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Buyer Relationship Management
- Contact previous ECS+COHO attendees ahead of each event and encourage them to return
- Build and maintain genuine, ongoing relationships with buyers across the year
- Personalise communications based on each buyer's company, role and sourcing priorities
- Respond to buyer enquiries promptly and professionally
- Act as a trusted point of contact throughout the buyer's journey - from first conversation to arrival at the event
Data and Lead Generation
- Use LinkedIn Sales Navigator to identify new buyer prospects and build targeted contact lists
- Research companies and decision-makers to ensure outreach is relevant and well-informed
- Maintain accurate, up-to-date data across contact lists and CRM records
- Support the team in keeping the buyer pipeline organised and clearly tracked
Events and Operational Administration
- Own and maintain the master attendee list for ECS+COHO, keeping it accurate as registrations come in and details change
- Coordinate hotel accommodation bookings for all attendees, including room allocations and any special requirements
- Send buyers the logistical information they need ahead of the event - confirmation details, hotel check-in information, programme schedules and travel guidance
- Handle buyer queries around their attendance, accommodation and event experience
- Support the wider team with event preparation tasks as deadlines approach
- Assist on-site at ECS+COHO where required
1:1 Meeting Programme - Supply and Innovation Day
- Take the lead on organising and coordinating the structured 1:1 meeting programme between VIP Hosted Buyers and suppliers at the Supply and Innovation Day
- Work with both buyers and suppliers to understand their priorities and ensure meetings are well-matched and scheduled
- Build and manage the full meeting schedule, ensuring every buyer has a minimum of 10 confirmed meetings ahead of the event
- Track all schedule changes promptly and communicate them clearly to all affected parties
- Maintain a clear, live view of the full schedule at all times and flag any gaps or conflicts proactively
- Act as the central point of contact for all meeting-related queries in the lead-up to and during the event
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WHAT WE ARE LOOKING FOR
Skills and Experience
- Confident communicator - comfortable picking up the phone, sending professional emails and building genuine rapport with senior professionals
- Well-organised - able to manage multiple tasks, keep accurate records and meet deadlines without being chased
- Comfortable using LinkedIn for research and outreach
- Strong written English - able to write clearly and professionally
- Competent with everyday tools: email, spreadsheets, shared documents
Personal Qualities
- A genuine passion for the coffee and hospitality industry - you care about the sector we work in
- Genuine and personable - buyers respond to real people, not scripted pitches
- Reliable - you follow through on what you say you will do
- Detail-oriented - you notice when something is wrong and fix it before it becomes a problem
- Resilient - outbound work means hearing no; you take it professionally and move on
- Proactive - you do not wait to be told; you anticipate what is needed and get ahead of it
- Adaptable - event delivery is fast-moving; you adjust without losing composure
OUR VALUES
We are a values-driven team. These four principles shape everything we do:
- Creativity: Fuelled by passion. Expressed through disruption, innovation, and the courage to build entirely new models. We don't improve on what exists - we replace it.
- Agility: We commit hard and move fast. Steadfast in belief. Relentless in execution. We don't hedge. We don't wait. When we commit, we go. Unstoppable.
- Thought Leadership: Authoritative because we are expert. Connected because we are part of this industry. Ahead because we study it harder than anyone else. We set the agenda.
- Elevation: A non-negotiable standard applied to everything - the venue, the curation, the copy, the decks, the emails. Every detail is deliberate. We don't do ordinary.
HOW TO APPLY
Send your CV and a short covering note to ludovic@coffeeventureseurope.com. Tell us in a few sentences why this role interests you and what makes you a strong fit. No long essays - just be yourself.
We look forward to hearing from you.
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