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VIP Director
Location: London
Type: Full-time | Hybrid
Salary: Up to £60k
Working hours: 09:00am – 5:30pm, Monday-Friday
Arc is a full-service 360° fashion and lifestyle agency with offices in London and Shanghai, operating at the intersection of global luxury, contemporary fashion, and cultural exchange.
With deep expertise across international markets, Arc partners with fashion and lifestyle brands to drive meaningful growth, elevate brand positioning, and unlock opportunities across both Eastern and Western consumer landscapes. Formerly known as The CP Concept, the agency was founded in China and has built its reputation on serving as a strategic bridge between East and West, helping brands navigate cultural nuances, market entry, and international expansion.
For Chinese luxury and contemporary brands seeking to establish a presence in Western markets, Arc's London office leads and oversees all brand activations. This includes creative direction and asset development, campaign production, lookbooks, seasonal catwalk shows, communications strategy, marketing, influencer and KOL engagement, talent partnerships, media relations, brand collaborations, and strategic partnerships.
The agency's portfolio includes an impressive roster of industry-leading brands and platforms, including Mo & Co, Edition, Mithridate (under the creative direction of Daniel Fletcher), Feng Chen Wang, Liberty London, ERDOS, SheerLuxe, and Urban Revivo.
Recognising that no two brands are alike, Arc develops bespoke strategies tailored to each client's unique identity, ambitions, and market objectives. By leveraging a brand's core values and distinct positioning, the agency creates highly targeted initiatives designed to maximise visibility, relevance, and long-term impact.
Through a combination of full-service management, strategic consultancy, and forward-thinking creative initiatives, Arc delivers authentic brand growth and lasting commercial success in new and evolving markets.
Who We Are Looking For:
Arc is seeking a VIP Director to join its London team. This newly created role has been designed to support the evolving needs of the agency’s growing client portfolio. Offering significant autonomy and direct access to key stakeholders, it presents an exceptional opportunity for an ambitious professional to make a meaningful impact, establish themselves within the business, and further accelerate their career development
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You would be working directly into the Global Head of Communications and Talent.
Responsibilities, Tasks & Skills:
- The development and execution of the clients seasonal VIP strategies aligned with wider brand and business objectives, ensuring consistent and impactful brand visibility, along side the Global Head of Communications and Talent services.
- Proactively identify, strategise and secure VIP & celebrity dressing for red carpet features, events and partnerships
- Oversee monthly KOL content curation projects
- Liaise with the communications team to manage all VIP requests and special events
- Monitor VIP press coverage for all celebrity dressing
- Direct contact with celebrities, drawing upon existing relationships with publicists, socials, and celebrity stylists
- Conduct appointments with celebrity stylists and agents
- Staying highly informed on fashion, entertainment, social, and cultural trends to identify relevant moments, emerging conversations, and opportunities that enhance brand visibility and relevance.
- Have a full understanding of the global cultural calendar
- Communicate with daily, weekly, long lead and digital press contacts on celebrity dressing releases and larger story ideas and features
- Compile monthly VIP status reports; comparing each month’s performances
- Have a full understanding of working with budgets and ROI
- Manage samples traffic and returns
- Oversee and support junior members of the team
Key Attributes:
- Minimum 5+ years (or equivalent) demonstrable experience preferably in a luxury brand handing multiple labels
- Bring and maintain a wealth of relationships with publicists, stylists, industry contacts, socialites, editors and bloggers.
- Have experience wrangling and securing socials and VIP for events attendance.
- Must have a solid understanding of celebrity world, fashion trends and industry
- Discreet, professional and well spoken, with excellent communication skills (both written and verbal)
- Extremely organised, strong attention to detail, demonstrate that you have worked in an environment with competing deadlines and multiple tasks - with a good dose of common sense and initiative
- Be motivated and motivating, hardworking, methodical; displays leadership qualities and effectively delegates where appropriate
- Sets goals, monitors and reviews plans and prioritises tasks effectively
- Strong computer skills including Outlook, Excel, Canvas, Lefty, Powerpoint and FGPS
- Educated to A-Level standard or hold an equivalent qualification
- Applicants must have the right to work in the UK
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About the Team:
Working at Arc is energising, fast-paced and genuinely rewarding. Our team loves the supportive, friendly culture, where people are approachable, collaborative and willing to help beyond job titles. Arc offers unparalleled exposure to international fashion, exciting projects, travel and major industry events giving team members responsibility, visibility and career progression.
The work is impactful and creative, with no two days the same, Arc employees are trusted, empowered and proud to see the direct results of their efforts. For those who thrive in a hands-on, high-energy environment, Arc is a place to learn quickly, grow confidently and be part of something meaningful and globally relevant.
What we offer:
- 28 days annual leave including all UK bank holidays
- Two extra paid days off to celebrate your birthday and Chinese New Year
- A relaxed, creative office culture
- Hybrid working with 1–2 days per week from home
- Office stocked supplies for the team such as fruit, soft drinks, kombucha & iced coffee
- Company pension scheme
- Internal company outings & social events
- Opportunities for international travel and attendance at key industry events
- Career progression within a growing global agency
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