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Visual Content Optimization Specialist
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Job Description
MinsterFB works with some of the UK's best-loved brands to make sure that their Amazon product listings convert powerfully.
We are looking for a graphic designer with video editing skills to support:
- our Marketing Director in showcasing our work to potential clients, and
- our Content Marketing and Advertising teams with the visual and video assets required to create high-conversion product listings and ads.
This role provides an opportunity for a graphic designer with some experience to develop broader skills, working across our business to develop video and static assets, develop systems and best practice across the teams, and evaluate their impact.
The Role:
- Support the Marketing Director with creation and modification of visual and video assets as required for internal training and for the promotion of MinsterFB to new potential clients
- Includes delivery of professional video content for LinkedIn, YouTube, and the MinsterFB website from ingredients created by members of the team, utilising different aspect ratios, captioning, etc.
- Liaise with MinsterFB Account Managers and Client creative teams to establish priorities and opportunities for creating improved Amazon assets, together with the best route to meet those needs including:
- Editing of existing assets
- Use of AI tools
- Application of standard optimisation approaches (e.g., inclusion of a cardboard box image in the background for multipacks)
- Guide the Content Marketing team and inspire client teams to produce high-quality image and video for clients by providing training and training materials on the best tools to use in different circumstances, setting expectations about what good looks like
- Constantly review options for digital visual asset creation at scale, and create processes and training to communicate these to the Content Marketing team and others
- Work with existing client photography and design elements to create specific digital assets for product listings, advertising, and brand stores for high-priority clients/when needed to dovetail with other campaigns
- Maintain an up-to-date record of our clients' brand logos, colours, fonts, and design guidelines
- Utilise existing data sets and reporting to evaluate the impact of creative changes on conversion rate and sales
- Support the Marketing Director to implement, improve, and evolve the agency's distinctive visual style providing a consistent look and feel across all touchpoints
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You:
- Graphic designer and video editor with experience on the Adobe suite, in particular:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe InDesign
- Very comfortable working with existing film elements
- Excellent interpersonal skills enabling cross-functional working and appropriate client management (including expectation management)
- A willingness to learn Amazon requirements and processes (experience is not expected here - full training will be given)
- A rigorous approach to prioritisation, managing progress, and maintaining systems that enable assets to be used fully
- It would be an advantage to have product photography skills
Salary & Other Benefits:
- £30k
- Annual holiday entitlement is 33 days (inclusive of bank/public holidays) in the complete holiday year
Location:
- Minimum of two days a week from Southwell Office (mandatory)
- When working from home, you will be staying in regular contact through Zoom and MS Teams.
- We have a tight supportive culture that is strengthened through face-to-face interactions. If you are unable to work two days a week from Southwell, please don't apply.
Job Details:
- Work hours are, Monday to Thursday 9am until 5.30pm, Friday 9am until 3pm
- This job unapologetically online/on screen. However, with the flexibility that fantastic global internet coverage provides, you will be able to work remotely anywhere in the world for up to 4 consecutive weeks a year
- In addition, employees are entitled to a 3-month unpaid sabbatical after 4 years of continuous employment
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About MinsterFB
MinsterFB works with some of the UK's favourite brands such as Grenade, Bisto, Yorkshire Tea, McVitie's, and Cadburys to build their business on Amazon. They provide full account management, sales strategy, catalogue management, issue resolution, and training. Key to their success is their deployment of all of the growth tools available to Amazon Sellers and Vendors.
MinsterFB is a Certified B Corporation. As such, we're part of a global community of businesses that meet high standards of social and environmental impact.
How to Apply
If this role is of interest, please attach your CV to the link provided. We receive many CVs, so to ensure yours is read, please include the words "I am able to work 2 days a week in Southwell" in your application, preferably in the subject line.
MinsterFB values a diverse workforce. Women, people of colour, people with disabilities, and members of the LGBTQ community are encouraged to apply. They believe an equitable and inclusive work environment and a diverse empowered team is key to achieving their mission. They're looking for candidates who can expand their business culture, are curious, plain-dealing, action-orientated, bring their whole selves to work, and meet the requirements of the role. All else is secondary. They strive to provide all candidates with an equitable and accessible recruitment process. If they can offer accommodations for you in the recruitment process or you have feedback on how to make their recruitment more accessible, please let them know.
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