Visual Merchandising Lead

Leading Execution

• You are responsible for providing the guideline production and overall direction to shops to ensure an inspirational, consistent, credible, and uplifting environment is created.
• Accountability of the VM calendar to ensure VM is delivered effectively in shops.
• Respond to shop visual queries, range changes and sell through that may impact layout and presentation.
• Overall responsibility for producing fit for purpose visual guidelines for shops, to include new product launches, sale, and additional projects, with our customers experience at the forefront.
• Work in collaboration with Cluster Managers, ensuring the VM vision is coached and delivered in shops, ensuring execution is signed off.
• Work in parallel with the Retail Operations Lead, ensuring Retail Standards expectations are set for shops from back of house to shopfloor and equipment requirements are available to support delivery.
• Regularly review customer feedback, and use it to inform your decisions, and the way you develop the retail assets, to ensure our customer’s voice is heard.
• Regularly visit and work in our shops to understand our customer’s needs, to help inform you of improvements that can be made within the department’s remit.
• Assist operationally in shops to build and maintain a strong relationship and understanding of our customers and their needs to inform the role you play.

Visual Merchandising Initiatives

• Work collaboratively with Cluster Managers and Retail Operations Lead to deliver investment planning and set up, including new sites, re-sites, and refurbishments.
• Develop layouts and merchandising solutions for new and existing investments.
• Continually improve product display solutions, including fixtures, fittings, and mannequins.
• Work with the Retail & Customer Experience Manager and Cluster Managers to ensure that following any major re-fit work (or new shop launch), the store has all required marketing and operational equipment to successfully open.
• Direction on use and styling of all mannequins and the development of mannequin installations to support the shop environment and create product inspiration for our customers.
• Collaborative working across the business on new initiatives including refits.

Budget Management & Planning

• You are responsible for cost controls within the Visual Merchandising budget, achieving your goals and objectives within the required spend.
• Working within the guidelines set by the Retail & Customer Experience Manager, build a budget to cover all visual activities and collateral required to deliver training, props and equipment to meet the business goals.
• Review the medium and long term resource requirements to support the ongoing delivery of the Visual Merchandising department, with particular focus on new developments, sustainability and international expansion.
• Work in collaboration with the Retail Operations Lead, Cluster Managers and UK Business Manager to ensure the VM operation supports in-store Customer Experience and efficiencies.
• Follow Bravissimo’s budgeting and approval process.

Customer Experience

• To stay close to our customers and fully understand Bravissimo, you will spend time with our shop teams to gain a thorough knowledge and appreciation of who they are and what we offer them.
• Train and maintain your skills as a fitter and maintain knowledge of our products and service so you can work in shops and provide a good quality service and experience to our customer.
• Ensure you are knowledgeable about customer feedback and customer views.

Person Specification

• Experience of leading the development and execution of visual guidelines across a retail estate.
• A self-starter, motivated to work independently and experienced in leading projects and influencing cross functionally.
• Experience of developing and delivering a range of design-led printed materials for marketing communications, ideally within a retail environment.
• Understanding and appreciation of designing new and improved initiatives.
• Experience of briefing and working with external suppliers.
• Excellent understanding of Bravissimo and naturally customer focused.
• Organised and conscientious and keen to take on responsibility for delivering key activities.
• Excellent verbal and written communication skills.
• Enthusiasm, dedication, and willingness to get the best possible result.
• IT literate – Excel and PowerPoint.
• Flexibility to travel around the UK.
• Working cross functionally with Product, Merchandising, Brand, Marketing and Retail Operations to achieve business objectives through visual presentation.

Interested?

If this role sounds like a perfect fit for you, we’d absolutely love to hear from you! Just click the ‘Apply Now’ button below and you’ll be taken to a new page where you can send us your application.

Please include your CV and a cover letter telling us why you’d love to join Bravissimo and what you’d bring to the role. We really do read every single one - honestly! and we can’t move forward without it, so take this as your moment to tell us your story (as we love getting to know you) and your why!

If this opportunity makes you feel excited (we hope it does!), don’t wait too long to apply as we may close the advert early if we receive lots of applications.