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Dover Street Market

Visual Merchandising Manager

London
Posted 1 day ago
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Role Overview

As Visual Merchandising Manager, you will act as an ambassador for Dover Street Market, leading the implementation and execution of visual merchandising standards across the store in accordance with Dover Street Market and COMME des GARÇONS guidelines.

You will build strong relationships with internal and external teams, brand partners, and visual merchandising representatives to ensure the consistency, quality, and timely delivery of all visual directives across every product area.

Key Responsibilities

  • Take overall responsibility for the implementation and execution of the visual merchandising direction across Dover Street Market.
  • Maintain and continually evolve Dover Street Market’s visual standards, ensuring the store consistently reflects the vision of Dover Street Market and COMME des GARÇONS.
  • Partner with the Retail team to maximize commercial performance through effective visual merchandising strategy, planning, and execution.
  • Work closely with the Special Projects team on the planning, coordination, and delivery of installations, launches, de-rigs, and seasonal projects.
  • Produce and manage the weekly visual merchandising plan and store mapping, ensuring alignment with product deliveries, launches, trading priorities, and key business moments.
  • Prepare and present monthly visual merchandising plans to the Global Visual Merchandising Director for approval, ensuring all agreed activity is executed accurately and on schedule.
  • Ensure all visual merchandising requests are appropriately prioritized, actioned, and clearly communicated.
  • Work closely with the Buying and Merchandising teams to optimize product presentation, product flow, and space allocation.
  • Partner with COMME des GARÇONS brand specialists on collection reviews, visual merchandising requirements, and seasonal product presentations to ensure the accurate execution of each brand's vision.
  • Collaborate with the Marketing, Public Relations, and Customer Relationship Management teams to ensure a consistent visual message across all customer-facing touchpoints.
  • Build and maintain strong relationships with brand partners, ensuring all brand spaces meet Dover Street Market standards while respecting agreed brand guidelines.
  • Attend store photography sessions, installations, and out-of-hours projects as required to maintain exceptional presentation standards.
  • Monitor visual standards across the business through regular store walks, photography reviews, and provide clear, constructive feedback to retail teams.
  • Communicate company guidelines, visual packs, and supporting materials to ensure consistent execution across all store teams.
  • Provide visual merchandising training to store teams, including guidance on visual displays, company initiatives, and new directives.
  • Analyze the commercial impact of visual merchandising initiatives and use insights to continuously improve the customer experience and sales performance.
  • Support wider commercial priorities, including driving the performance and presentation of COMME des GARÇONS within the business.
  • Champion exceptional housekeeping and presentation standards, maintaining Dover Street Market’s reputation as one of the world's leading retail environments.

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Training and Leadership

  • Develop, deliver, and continually evolve the visual merchandising training programme for all retail teams.
  • Directly manage, support, and develop the COMME des GARÇONS Visual Merchandiser.
  • Coach and support managers and retail teams on visual merchandising standards, new directives, and best practice.
  • Set the benchmark for visual merchandising excellence across the business through regular coaching, feedback, and visible leadership.
  • Foster strong communication and collaboration between Visual Merchandising, Retail, and Head Office teams.

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Profile and Experience

  • Degree or equivalent qualification in Visual Merchandising, Design, Fashion, or a related discipline.
  • A minimum of four years' experience in visual merchandising, ideally within a luxury fashion or high-end retail environment.
  • Strong understanding of luxury retail, brand presentation, and customer experience.
  • Commercially aware, with the ability to balance creativity, brand integrity, and business performance.
  • Highly organized, with excellent planning, prioritization, and project management skills.
  • Excellent communication and relationship-building skills, with the confidence to influence stakeholders at all levels.
  • Proactive, adaptable, and solutions-focused, with the ability to manage multiple priorities within a fast-paced environment.
  • A genuine interest in fashion, contemporary art, design, and culture, with a strong understanding of the Dover Street Market and COMME des GARÇONS philosophy.
  • Excellent photography and visual communication skills, with a strong eye for composition, styling, and detail. Confident documenting visual merchandising standards and producing high-quality imagery for presentations and internal communication.
  • Strong IT skills, including Microsoft Office and Adobe Creative Suite, particularly Photoshop and InDesign.
  • Experience using SketchUp is preferred but not essential.
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Skills

Visual Merchandising
Project Management
Stakeholder Management
Luxury Retail
Adobe Photoshop
Adobe InDesign
SketchUp
Microsoft Office
Team Leadership
Commercial Analysis
Styling
Composition
Store Mapping
Training & Coaching
Budgeting
Space Allocation

Location

London, England, United Kingdom

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