Authentic Brands Group
VP, Brand Management - Entertainment
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Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
As VP, Brand Management you’ll be responsible for helping manage and lead the direction of Authentic’s Entertainment brands ensuring their continual growth and viability in the EMEAI market. You’ll lead and oversee relationships with licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.
What You’ll Be Working On
Drive Brand Performance
- Engage, inspire and galvanize the organisation around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
- Participate in supporting Brand Annual Operating Plan development, providing analytical, forecasting and strategic planning support.
- Recognise and communicate patterns and date-driven insights. Analyse category, brand, channel and customer dynamics.
- In collaboration with key internal partners, drive the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
- Manage and coordinate brand activity across the various functions including business development, marketing, PR, and other functions, as needed.
- Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
- Attend and assist with Brand Summits to communicate brand message to external partners.
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Manage Licensee Partner Relations
- Consolidate and organise key business development tools for licensees (i.e. product catalogues, line sheets, pricing).
- Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
- As needed, act as key liaison to facilitate transactions between licensee and retailer (i.e. global markets).
Drive Brand Development
- Work in tandem with internal and external stakeholders to identify, create and execute product and category strategies that sustain and grow the brand globally.
- Develop and refine consumer target segments mapping in market trends and other data to develop category growth and expansion plans.
- Present brand seasonal product lines, identifying trends and best-sellers, and calendar timing to prospective and current licensees and retailers.
- Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as needed.
Facilitate Effective Licensing Operations
- Participate in brand strategy discussions and in setting a bulls-eye consumer target.
- Analyse consumer trends and information and help identify product categories to enter as future opportunities for brand growth and expansion in new segments and regions.
- Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes.
Must Haves:
- Experience in merchandising, business development, brand marketing or licensing program management. Merchandising or Entertainment licensing and global brand experience is a must.
- Bachelor’s degree in a relevant field, or commensurate work experience.
- Demonstrated success managing high-profile brands in brand management.
- Strong understanding of how product licensing deals are identified and negotiated.
- Experience securing and managing licensing deals in a variety of product categories.
- Excellent research skills that ensure you are abreast of the latest trends in celebrity branding and product opportunities.
- Hands-on experience with forecasting, budgeting, and analysing royalty revenue data.
- Excellent communication skills; verbal, written, and strong presentation skills.
- Exhibits excellent attention to detail, is organised, and is results oriented.
- Strong analytical skills with the ability to track and forecast brand performance.
- Technical proficiency in MS Office (particularly Excel and PowerPoint).
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Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
- If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic's Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
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