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VP EMEA
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Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.
About the Role
Director, European Commercial Strategy
Own the European P&L — set targets, forecast with precision, and consistently deliver against ambitious revenue goals.
Responsibilities
Responsibilities include but are not limited to:
- Build, lead, and develop a high-performing European revenue organization across sales, account management, and partnerships — recruiting and retaining top commercial talent.
- Drive new logo acquisition across brand advertisers, agencies, broadcasters, and platform partners across Europe.
- Expand existing accounts by deepening relationships and growing adoption across Samba’s full suite: programmatic media, measurement, data licensing, and outcomes.
- Define and execute the European go-to-market strategy, including pricing, packaging, channel approach, and partner ecosystem development.
- Serve as Samba’s executive presence in Europe — representing the company at industry events, with senior clients, and with key advertising and media bodies.
- Partner with global Sales, Product, Marketing, and Data teams to adapt Samba’s strategy for regional market dynamics.
- Provide market intelligence back to HQ to inform:
- Product roadmap
- Samba Knowledge Graph development
- European expansion priorities
- Implement rigorous sales process, CRM discipline, and pipeline hygiene across the region.
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Requirements
Qualifications and Experience
- 12+ years of commercial experience, with 5+ years leading revenue teams across European markets.
- Deep domain expertise in:
- Digital advertising
- TV/streaming
- Media measurement
- Data and analytics
- Proven track record of:
- Building and scaling revenue organizations from the ground
- Hiring, developing, and driving teams to quota attainment.
- A natural executive — equally comfortable:
- Pitching a C-level title such as CMO
- Closing a major partnership
- Presenting to the board
Skills and Mindset
- Commercially minded and operationally rigorous:
- Builds process-oriented frameworks
- Runs the business based on data-driven insights
- Holds teams accountable without micromanaging
- Consultative bend:
- Experienced in selling complex, data-driven solutions to senior marketing decision-makers at brands and agencies.
- Existing relationships across major agency holding groups, such as:
- WPP
- Publicis
- IPG
- Dentsu
- Strong networks with:
- Brand advertisers
- Platforms and publishers across Europe
- Proactive, autonomous, and action-oriented — capable of:
- Creating clarity in ambiguous situations
- Delivering results quickly in fast-paced environments.
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Diversity and Inclusion
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Additional Information
Data Privacy Notice
Samba may collect personal information from job applicants. This might include background or employment checks per applicable law. For the EU, Samba Inc. serves as the data controller.
For further details, please see Samba’s Applicant Privacy Policy.
We may use artificial intelligence (AI) tools as part of the hiring process for tasks such as application review or resume analysis. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans.
For questions on data processing, kindly contact us.
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