GBG Plc
VP, Field Marketing - 12 Month Contract (4015)
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Enabling safe and rewarding digital lives for genuine people, everywhere We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live
. About the team and ro leField Marketi ngThe Field Marketing team at GBG consists of regional-specific marketing professionals across Americas, EMEA, and APAC. Together, the team manages account-based marketing, event marketing, and other field activities to drive sales pipeline for each territory. Field Marketing are on the front lines of GBG’s go to market strategy and help shape the business’s overall growt
h. Vice President of Field Market ingThe Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We’re open to team members being based near Chester or Lond
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on. What you wil l doOwn account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified chan nelsDeliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quar tersSupport the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across reg ionsResponsible for both first-party and third-party event marketing and increasing ROI from ev entsManage a team of field marketers, ABM specialists, and external contractors to deliver campaign perform anceMeasure the performance of the field marketing efforts, including pipeline and revenue im
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pact Skills we’re lookin g forExperience leading a globally distributed teamStrong partnership with sales teams and the broader go-to-market organiz ationFamiliarity with 6sense or similar ABM technol ogiesProven ability to drive ROI from e ventsExpertise in process, people, and resource management, including both in-house and external contra
ctors To find ou t moreAs an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview pr
ocess. To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportuni
ties at Unleash your potential and be part of our mission to power safe and rewarding digita
l lives.
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