Reflect Digital
VP of Growth Marketing
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VP OF GROWTH MARKETING
Location: Flexible / Hybrid (With a 4-Day Work Week!)
Salary: £50,000+ DOE
WHAT WE DO AT REFLECT DIGITAL?
Reflect Digital is the digital marketing agency your customers will thank you for hiring.
Putting our client’s customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies.
We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customer’s journeys, drivers and motivations is needed if you want to deliver exponential growth.
Since we were founded in 2011, we’ve received many awards and recognitions, including BIMA Agency Of The Year 2024, Campaign's 3rd Best Place to Work in 2025, Employer of the Year, and Best Integrated Campaign (Large) 2024 with Brakes, among others, demonstrating both our commitment to our team and delivering truly strategic campaigns for our clients.
THE ROLE
This is a senior individual contributor role explicitly designed for someone who has done this before, loves the thrill of the chase, and knows how to win.
As our VP of Growth Marketing, you will completely own the new business function at Reflect Digital. We aren't here to hold your hand—we are here to back your ambition. You will bring the commercial confidence, deep industry instinct, and senior-level gravitas required to operate independently from day one, transforming high-value opportunities into major agency wins.
Beyond scaling the agency, you’ll take ownership of sponsorship growth for the national Aspiration Digital conference. Your commercial success will directly fund a life-changing programme designed to inspire and launch the careers of the next generation of digital talent.
Responsibilities
Agency New Business & Commercial Strategy
- Own the Pipeline: Direct the full end-to-end sales journey from first contact to closed deal with total autonomy.
- Outbound Strategy: Build and execute your own proactive outbound strategy, leveraging LinkedIn and industry intelligence to cultivate relationships with high-value, ideal-profile clients.
- Lead Senior Pitches: Mastermind and deliver high-stakes pitches with authority, shaping compelling commercial narratives and aligning internal delivery teams.
- Smart Qualification: Apply sharp commercial judgment to inbound enquiries, ruthlessly prioritizing internal effort toward the highest-converting opportunities.
- Protect the Margin: Own pricing and commercial strategy within all proposals, ensuring value is undeniably demonstrated while agency margins remain protected.
- Set the Standard: Manage the CRM as a strategic tool and contribute directly to the agency's overall process, best practices, and positioning.
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Aspiration Digital — Sponsorship Sales
- Proactively identify, approach, and secure corporate sponsors aligned with the national growth of the Aspiration Digital conference.
- Manage sponsor relationships end-to-end, from initial outreach to agreement and activation.
Thought Leadership & Market Insight
- Work with the Marketing Director to shape outreach programmes (campaigns, webinars, events).
- Lead by example as a voice of authority, contributing to blogs, guides, reports, and podcasts to strengthen Reflect Digital’s profile in the performance marketing space.
What We Are Looking For
- Proven Agency Sales Record: Deep experience managing a pipeline and closing high-value deals independently in a B2B agency or services environment.
- Senior Gravitas: Exceptional written and verbal communication skills; you are comfortable commanding the room and advising C-suite prospects.
- Sharp Commercial Acumen: The ability to think strategically about pricing, value propositions, and margin protection.
- Performance Marketing Knowledge: A solid, credible understanding of performance marketing to ensure instant trust with sophisticated prospects.
- Proactive Mindset: A natural hunter who thrives on autonomy, builds rapport effortlessly, and sets a high bar for excellence
What Success Looks Like
You know what a good pipeline looks like, and you thrive under clear expectations. Your targets include:
- Generating £750k of new business revenue annually.
- Delivering £95k of Aspiration Digital sponsorship revenue.
- Achieving a 50% pitch win rate.
- Establishing a trusted, high-converting pipeline from day one.
The Commission Structure
On top of your competitive base salary, you will earn 3% commission on the Net Revenue of all initial, executed New Business Revenue Contracts you directly secure, paid out quarterly.
THE PACKAGE
- Salary: £50k+ DOE
- Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
- Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and business slow down between Christmas and NY.
- Healthcare: Private Healthcare from Vitality.
- Breakfast Club and healthy snacks
- Weekly Wellbeing Sessions
- Access to trained Mental Health First Aiders (MHFA)
- Lunch & Learn and Brunch & Learn sessions
- Internal Training Opportunities -MHFA Training, First Aid Training, ED&I Training
- Endometriosis Friendly Employer
- Career Progression
- Agency Partnerships
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To watch staff testimonials about our company culture, you can watch this video on YouTube.
Interview process - What to expect.
This is a more detailed breakdown of our interview process and what to expect at every stage. If you require any reasonable adjustments to this process, please notify us at the application stage.
- Cultural Interview with People Director & Hiring Manager via Google Meet - 1 hour
- Second Stage - An in-depth call about your sales approach with our CEO via Google Meet- 1 hour
- Half-day visit to the office where we will ask you to prepare for a task - don't worry, we will give you all the support you need for this - 3-4 hours
Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every aspect of the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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