LearnWorlds
VP of Marketing - Growth & Demand Generation (Remote, EMEA)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
VP of Marketing at LearnWorlds
LearnWorlds is a profitable, product-led SaaS company helping creators, educators, training businesses, and organisations in over 150 countries create, sell, deliver, and scale online learning experiences.
About the Role
We’re entering an exciting new phase. Our product is expanding, AI capabilities are growing, our B2B opportunity is clearer, and our go-to-market strategy is evolving around sharper segments, stronger signals, and predictable revenue.
The next phase of growth isn’t about spreading marketing efforts thin—it’s about redefining Marketing’s role to drive:
- Greater focus
- Stronger commercial alignment
- Better measurement
- More predictable growth across Product-Led Growth (PLG) and sales-assisted motions
At LearnWorlds, Marketing success isn’t measured by activity, traffic, or lead volume—it’s measured by the quality of demand, pipeline contribution, Product-Led Growth, and revenue impact.
We’re looking for a hands-on VP of Marketing to lead this evolution.
What You’ll Own
1. Marketing Strategy & Operating Model
- Redefine planning, prioritisation, measurement, and continuous improvement.
- Establish:
- A clear planning cadence
- Ownership structure and KPI framework
- Budget discipline
- Decision-making processes and review rhythm
- Accountability frameworks that drive business impact
2. Growth Across Product-Led & Sales-Assisted Motions
LearnWorlds operates two complementary growth engines:
- Product-Led Growth (PLG)
- Sales-Assisted Growth
You will:
- Evolve marketing support for both motions, with a focus on higher-quality growth—not raw volume.
- Lead demand generation across:
- Paid & organic acquisition
- Content & lifecycle marketing
- Campaigns, webinars, and events
- Improve:
- Self-serve acquisition & trial activation
- Enterprise demand generation
- Qualified pipeline & conversion
- Ensure efficient CAC payback without sacrificing long-term growth.
- Align marketing and sales motions for seamless handoff.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
3. Revenue Team Alignment
Marketing and Sales operate as one revenue team. You’ll:
- Partner with VP of Sales to define:
- Shared funnel stages
- Pipeline SLAs and routing
- Account priorities
- Partner with VP of Customer Experience & Product Marketing to execute:
- Account-Based Marketing (ABM) programs
- Coordinate audience targeting and messaging strategy
4. Market Activation, Lifecycle & Brand
Bring Product Marketing strategy to life through:
- Integrated campaigns & acquisition
- Paid & organic engagement
- Content & customer education
- Webinars, events, and partnerships
- A brand-driven approach focused on trust, conversion, and growth.
5. Marketing Performance, Experimentation & AI
Build discipline in:
- Attribution & funnel visibility
- Experiment frameworks
- Reporting & dashboarding
- Embedding AI into workflows to improve:
- Research & reporting
- Campaign execution
- Personalisation & testing
- Operational efficiency
What Success Looks Like After 6–12 Months
- Marketing follows quarterly and weekly cadences with clear alignment to business goals.
- Sales & Marketing share pipeline definitions, goals, and KPIs.
- PLG & Sales-Assisted motions perform with higher efficiency.
- Qualified pipeline contributions and revenue impact increase.
- Trial activation, conversion, and enterprise demand improve.
- Abandons revenue & CAC payback improve.
- Marketing is tightly integrated with Product launches, customer adoption, and revenue outcomes.
- AI integrates into practical, daily workflows.
- Marketing is seen as a commercial leader, driving decisions based on customer insights, data, and revenue impact.
Requirements
You’ll excel if you have:
- Experience leading Marketing in a B2B SaaS company with a mix of PLG and sales-assisted growth.
- A track record of building demand engines that generate qualified pipeline—not just leads.
- Deep experience in:
- Demand generation
- ABM, paid & organic acquisition
- Lifecycle marketing, campaigns, and marketing operations
- Strong analytical judgement and experience with:
- Funnels, attribution, experimentation, conversion, CAC, and pipeline metrics
- Proven ability to partner with Sales on pipeline goals.
- Experience balancing creativity with business impact—** Outcomes > outputs**.
- And hands-on confidence with AI—proven impact in workflow efficiency, personalisation, and effectiveness.
- Ability to:
- Lead senior teams
- Make tough trade-offs
- Focus energies on what matters most
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Nice to Have
- Experience in EdTech, e-learning, training, or creator platforms.
- Success in B2B hybrid teams (PLG + enterprise sales).
- Skilled in scalable ABM and enterprise revenue strategies.
- Ability to evolve GTM from broad inbound to ICP-led revenue.
Benefits
Flexibility & Growth
- Private insurance (life & health)
- Fully remote work (with team meetups mid-year)
- Personal training budget
- Speakeasy tile rental allowance
- Company laptop
Work-Life Balance
- 23 days paid time off
- 3 early Fridays in July & August
Perks
- Batch AI tools accessible at work
- Free LearnWorlds School account to develop your own courses
Company Culture
- Entrepreneurial, flat hierarchy—** Independence & growth
- Globally top 5 e-learning platform
- Investement in earthquake you reshape learning experiences
Note: For EU/EEA candidates, detailed salary ranges per location in the interview process. Compensation respects gender neutrality, role maturity, and location fairness.
Join us to redefine marketing for the next phase of growth. 🚀
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location