VP Of Sales - Accountancy

We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued. The Vice President of Sales – Accountant Channel is responsible for owning growth, penetration, and performance across Insignis’s accountant ecosystem. This role exists to turn Insignis’s existing and expanding accountant relationships into a consistent, high-quality source of applications, deposits, and long-term client value, while protecting trust, governance, and brand credibility. This is not a pure new-logo role. Success is defined by deepening engagement, improving referral quality, and embedding Insignis into accountants’ day-to-day workflows. The VP will build and lead the specialist team, define the operating rhythm of the channel, and ensure Insignis becomes a default, trusted solution within the UK accountancy market. Key Objectives Drive sustainable revenue growth through the accountant channel Increase penetration and application volume across the existing accountant panel Improve referral quality, conversion rates, and time-to-value Build a scalable, repeatable operating model for accountant-led growth Position Insignis as a trusted, governance-led partner to accountancy firms Core Responsibilities Channel Revenue Ownership Own revenue, pipeline, and application targets for the accountant channel Translate Insignis’s GTM strategy into clear channel-specific sales plans Balance acquisition of new firms with deepening penetration of existing relationships Maintain tight control of pipeline quality, deal progression, and forecasting Accountant Relationship & Penetration Strategy Define engagement models by firm type (SME, mid-market, larger and hybrid firms) Establish a clear cadence for relationship management, education, and referral activation Position Insignis as an extension of the accountant’s value to their clients Personally manage the most strategic accountant relationships Team Leadership & Capability Building Lead and develop the accountant channel sales and relationship management team Set clear expectations around activity, quality, and outcomes Coach the team to sell value, governance, and outcomes rather than features Build a high-trust, high-accountability culture aligned to Insignis’s values Go-to-Market & Enablement Partner closely with Marketing and Partner Marketing on messaging and positioning Develop enablement materials, playbooks, and client-ready assets for accountants Ensure consistent, compliant messaging across all accountant touchpoints Continuously refine ICPs and segmentation within the channel Forecasting, Data & Discipline Own forecast accuracy and reporting for the accountant channel Embed strong CRM discipline and pipeline inspection Use data to identify under-penetrated firms and referral friction Provide clear performance visibility to CSO, ExCo, and the Board Customer, Governance & Reputation Ensure accountant-led sales reflect Insignis’s regulatory obligations Challenge misaligned or low-quality opportunities Partner with Client Services to ensure strong onboarding and experience Act as a senior ambassador for Insignis within the accountancy ecosystem Experience & Background Senior sales or channel leadership experience in B2B or professional-services-led markets Proven experience scaling a partner or referral-driven channel Strong understanding of how accountants influence client decisions Track record of building teams and driving performance through others Comfortable operating in regulated, trust-based environments Leadership Attributes Commercially disciplined and focused on quality growth Relationship-led and credible with senior accountants Coach-driven, developing capability not dependency Data-literate and operationally rigorous Values-led with strong personal integrity Benefits Competitive compensation 25 days holiday (ex. Bank holidays) Pension contributions Private medical insurance Employee health and wellness discounts Cycle to Work Scheme Monthly team lunches