Forsyth Barnes Consultancy
VP Sales (Ref: 196699)
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VP of Sales – Revenue Growth Leader (Live Entertainment & Media)
About the Role
We partner with leading organizations to craft compelling, results-driven recruitment stories. As an external recruiter, we bring industry insight, market perspective, and a rigorous approach to identifying top talent that aligns with business goals. Our mission is to accelerate hiring outcomes while upholding discretion and professionalism.
Job Description
We are seeking a strategic VP of Sales to drive revenue growth across multiple live entertainment and media platforms within a fast-paced, consumer-centric environment. This senior leadership role demands a visionary leader who will shape go-to-market strategies, build high-impact sales teams, and optimize performance across regions. Key focus areas include maximizing ticket sales, sponsorships, and partnerships, ensuring measurable business impact.
Ideal candidates will bring deep expertise in scaling complex sales organizations, aligning sales motions with marketing, product, and operations, and delivering data-backed growth.
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Key Responsibilities
- Define and execute enterprise sales strategy across digital platforms, live events, and ticketing channels.
- Develop and mentor a high-performing sales organization, setting clear targets, compensation plans, and career progression paths.
- Forge strategic alliances with key partners, venues, and media outlets to expand market reach and sustain recurring revenue.
- Enhance forecasting accuracy and revenue pipeline health through rigorous analytics and data-driven decision-making.
- Collaborate with product and marketing teams to tailor value propositions for large-scale clients and strategic accounts.
- Lead cross-functional initiatives to optimize the customer lifecycle—from acquisition to retention and upsell.
Requirements
- Proven track record of leading multi-channel sales within entertainment, media, or live events at a VP-level or equivalent.
- Hands-on experience in scaling sales teams, forecasting, and managing complex deals and partnerships.
- Sharp strategic thinking with a balance of execution, leadership, and hands-on sales engagement.
- Proven ability to manage cross-functional stakeholders, including executives, venues, and agencies.
- Data-driven mindset with proficiency in CRM systems (e.g., Salesforce) and analytics tools.
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Benefits
- Competitive salary alongside annual bonus tied to performance metrics.
- Executive-level benefits package including:
- Generous pensions
- Private medical insurance
- Comprehensive life cover
- Car allowance or mobility stipend.
- Flexible working with mandate for international travel as required.
- Private healthcare for dependents.
- Exclusive employee discounts on Live Nation properties and partner offers.
About the Position
This is a senior leadership role within external partnerships, reporting directly to the Chief Commercial Officer. The ideal candidate will be a strategic, data-informed leader capable of navigating a dynamic ecosystem of venues, brands, and distributors to drive sustainable revenue growth and market expansion.
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