AF Blakemore & Son Ltd
Web and eCommerce Executive
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Web and eCommerce Executive
Digital Commerce eCommerce Executive
Contract Type: Permanent Location: Willenhall (West Midlands) / Remote working options
About the Role
Are you passionate about digital commerce and driven by delivering exceptional online customer experiences?
We are seeking a proactive, commercially-minded Web & eCommerce Executive to:
- shape our digital presence across wholesale and retail channels
- optimise online customer experiences
- boost sales through tailored content strategy
If you thrive on variety, use data to inform decisions, and love delivering tangible results, then this is the role for you.
Job Purpose As eCommerce Executive, you will:
- Manage and optimise core B2B wholesale digital channels
- Drive B2C sales growth by optimising digital home delivery solutions
- Support website governance and digital growth strategies
- Enhance customer engagement and sales retention through innovative approaches
Key Responsibilities
✔ Web & Content Management
- Edit, maintain, and optimise website content on B2B platforms for varied industry sectors
- Align digital customer journeys with B2B operational needs
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✔ Digital Commerce Strategy
- Implement and refine online sales channels across wholesale and retail
- Work closely with the fulfilment team to improve home delivery efficiency
✔ Performance & Analytics
- Monitor digital KPIs and translate data into actionable insights
- Continuously test new approaches to increase engagement and conversion
✔ Collaborative Growth Initiatives
- Partner with sales and marketing teams to enhance offerings
- Support expansion strategies across online marketplace platforms
✔ Tools & Systems
- Technical execution on CMS, PIM, and eCommerce platforms (ideally Shopify/WordPress/SAP Hybris)
Essential Requirements
🔹 Technical & Data Skills
- Strong data interpretation to inform strategy
- Experience managing CMS (Content Management Systems) & PIM (Product Information Management)
🔹 eCommerce Expertise
- 2+ years’ experience in web content or eCommerce (preferably within wholesale, retail, or B2b/B2C eCommerce)
🔹 Industry Knowledge
- Familiarity with marketplace platforms or farmer-to-shop business operations is advantageous
- Experience with shop operations, distribution logistics, or similar eCommerce fulfilment (desirable)
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Desirable Attributes
🔹 Business IQ & Agility
- Commercially astute mindset with a history of cost/demand analysis
- Capability to prioritise in dynamic environments with multiple projects
🔹 Leadership & Team Play
- Initiative to take ownership and mentor others
About Us
At A.F. Blakemore & Son Ltd, we combine 5,000 colleagues and a £1.2 billion turnover with a values-driven culture that honours our 1917 heritage.
Today, we are a leader in UK convenience retail and wholesale food distribution while building on a global network of SPAR stores in 48 countries. We support customers and staff through quality, innovation, and unwavering focus on superior experiences.
Disability Confident Commitment As part of Disability Confident, all qualified candidates benefit from a guaranteed interview if they disclose a disability.
Previous Roles Titles That May Fit
eCommerce Executive | Digital Marketing Executive | B2b eCommerce Manager | Website Manager | CMS Executive | Marketplace Executive
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