International Hospitality Media Limited
Web Developer / Digital Product Executive (Part-Time)
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Role title: Web Developer / Digital Product Executive
Hours: 20 hours per week, working flexibly across Monday-Sunday
Location: Remote / Hybrid (UK business hours)
Duration: Contract based: 10-20 hours per week
Salary: Hourly rate tbc
About the Role
International Hospitality Media (IHM) is looking for a commercially minded Web Developer / Digital Product Executive to help improve our portfolio of B2B hospitality media, events and awards websites.
You'll work across leading brands covering hotels, serviced apartments, short-term rentals, urban living and branded residences, helping us create websites that generate subscribers, event registrations and commercial partnerships - not just look good.
Responsibilities
- Manage and improve WordPress and Webflow websites
- Build and update landing pages for events, webinars and awards
- Improve newsletter sign-up journeys and lead capture
- Optimise event registration and sponsor enquiry pages
- Support SEO improvements and evergreen content
- Improve mobile usability, page layouts and site performance
- Work with GA4, forms, tracking and integrations
- Recommend improvements based on analytics and user behaviour
Essential skills
- Strong WordPress experience
- Experience using Webflow
- HTML & CSS (basic JavaScript desirable)
- SEO knowledge
- Landing page optimisation
- Website troubleshooting
- Strong eye for UX and design
- Commercial mindset
Nice to have
- Digital publishing or media websites
- Event or awards websites
- GA4 & Google Tag Manager
- CRM or marketing automation experience
- Core Web Vitals optimisation
- Schema markup
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What success looks like
You'll help us create:
- Better-performing websites
- More newsletter subscribers
- Higher webinar and event registrations
- Stronger sponsor enquiries
- Improved SEO performance
- Better user journeys across our brands
Why join IHM?
You'll work across multiple growing hospitality media brands and have genuine ownership over improving websites that attract thousands of industry professionals each month. We're looking for someone who enjoys suggesting ideas, not just implementing tasks.
Contract
- Part-time contract
- 10–20 hours per week
- Flexible working
- Remote (working within UK business hours)
- Hourly rate dependent on experience
Application process
The recruitment process has three stages. We will explain the format and assessment criteria in advance, while keeping the exact website, article and practical brief confidential until each stage begins.
Stage 1: Written application
Please submit your CV, relevant portfolio or examples of work, and concise answers to the following questions. Your written answers should be no more than 600 words in total:
- Describe one website improvement you have delivered. What was the problem, what did you change and what was the result?
- How would you decide which improvements to prioritise on a media or news website?
- How would you balance an urgent content update with a longer-term user experience, SEO or conversion project?
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We will assess clarity, commercial judgement, practical thinking and evidence of relevant experience.
Stage 2: Practical website exercise
Shortlisted candidates will complete a time-limited practical exercise in a controlled WordPress environment. Candidates will receive temporary, restricted access to an existing news article and will be asked to improve it in draft mode only. No changes will be published.
The exercise will assess page structure, visual hierarchy, mobile presentation, usability, calls to action, audience growth opportunities, commercial awareness and attention to detail. The exact article, assets and brief will be provided at the start of the exercise.
Stage 3: Website review presentation and interview
Final-stage candidates will prepare a short presentation reviewing one IHM news website and identifying the highest-priority improvements. The review should consider user experience, content journeys, SEO, newsletter conversion, commercial visibility, mobile performance and practical implementation.
The presentation will be followed by an interview and questions. The website, presentation length and full brief will be supplied to finalists in advance.
Please note: The practical exercise is for assessment only, will be completed in draft or staging mode, and will not be used as unpaid live production work.
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