Lioncroft Wholesale Ltd
Web & Ecommerce Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
The Company
Lioncroft Wholesale Limited’s business was formed in 2020 after being bought out from the wider East End Foods’ business. This wholesale business is a £150m turnover company, stretched across two sites with ambitions to grow rapidly in the next few years. It operates through having a diverse customer base across thousands of customers and a strong supplier base.
Main Purpose of the Role
To work closely with the management, sales, and commercial teams to develop and maintain the company’s e-commerce platforms and digital presence. The role involves ensuring the webstore is accurate, compliant, and engaging, while supporting growth through effective content, promotions, and marketing integration.
Key Responsibilities
Webstore & Ecommerce Management
- Play a key role in the ongoing development of our webstore and other ecommerce applications.
- eCommerce trading driving revenue, conversion, and customer experience on site.
- Own the eCom Trading Calendar — content banner, product placement, and seasonal activity.
- Drive revenue, conversion, AOV, traffic etc – and any other key eCom metrics available.
- Manage all webstore content, ensuring products, pricing, and promotions are accurate and up to date.
- Undertake page and content updates to maintain a professional and user-friendly experience.
- Upload new product variants and remove discontinued items.
- Maintain and update images of product variants.
- Add and remove items from promotional categories on a weekly basis.
- Apply 301 redirects of old variants to new variants when required.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Marketing & Promotions
- Increase brand awareness and grow online presence through social media.
- Maintain deals and supplier banners on the homepage, updating weekly with relevant links to product variants or categories.
- Highlight opportunities for growth through promotions, campaigns, and new product launches.
Analytics & Compliance
- Monitor website traffic, identify trends, and report findings to management.
- Ensure Google Analytics, Google Tag Manager, and Meta Pixels are integrated for performance tracking (once live on domain).
- Monitor areas of concern and non-compliance, escalating where necessary.
- Identify and resolve errors, liaising with third-party support partners as required.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
On-Site Experience & Merchandising
- Onsite merchandising of product and promotional and category optimization.
- Work with category teams develop each category and experience on site to drive conversion.
- Ensuring product and promotions are live on site – working with the pricing and promotion team as well as the data team weekly to execute.
Site Enhancement & Development
- Work with Data, IT teams to enhancements, fixes, Add On’s new releases etc.
- Technical know-how of backend systems and front-end systems in sync with each other.
User Experience
- Identify how to improve customer journeys and drive revenue across the different pages of the website.
- Work with marketing teams to align all onsite activity with offsite marketing levers.
- Managing all touchpoints of the customer journey from sign up – registration – browsing and shopping – to conversion.
- Working with the relevant teams to ensure after sale care is carried out – through logistics / operations team, customer services, etc.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills