Corston Architectural Detail
Website Manager
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Website Manager
Department: Marketing Location: Kingsway, UK
About the Role
The Website Manager owns the day-to-day operation, performance, and continuous improvement of corston.co.uk. You are accountable for a premium digital storefront that must achieve two core objectives: convert design-conscious consumers while also functioning as a credible specification resource for trade, designers, and architects. This role sits at the intersection of commerce, content, and brand, translating a beautiful catalogue into a high-performing, frictionless online experience.
This role reports into the Marketing Director.
Key Responsibilities
- Own the website roadmap end-to-end, including:
- Prioritising enhancements across UX, merchandising, content, and conversion.
- Balancing quick wins with larger platform initiatives.
- Manage and optimise the e-commerce experience, focusing on:
- Product discovery
- Navigation, PDPs (Product Detail Pages), basket, and checkout processes
- Conversion rate optimisation (aiming for high average order value).
- Lead conversion rate optimisation (CRO) through:
- Structured testing
- On-site analytics (GA4)
- Qualitative insights (session recordings, heatmaps, customer feedback).
- Oversee product merchandising online, ensuring:
- Ranges (sockets, switches, lighting, door furniture) present premium brand coherence.
- Cross-sell opportunities align with design-led appeal.
- Manage the publishing of:
- Content, campaigns, landing pages, and seasonal updates (coordinating with brand, content, and design teams).
- Serve as the primary liaison with:
- Development agency/in-house developers
- Writing clear briefs
- Managing the backlog
- QA-ing releases
- Ensuring site stability.
- Development agency/in-house developers
- Own technical site health, including:
- Page speed
- Core Web Vitals
- Uptime and broken links
- Mobile experience
- Coordinating SEO technical and on-page requirements.
- Connect online and showroom experiences, enabling:
- Omnichannel journeys such as click-and-collect, appointment booking, sample ordering, and store locator.
- Ensure the trade/specification experience is well-supported by:
- Trade accounts
- Downloadable specs
- CAD/technical assets
- Visible pricing where appropriate.
- Report on website performance against KPIs, transforming data into a prioritised action list.
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Skills, Knowledge and Expertise
Essential
- Proven experience managing a transactional website, ideally within:
- A premium, design-led, or considered-purchase category.
- Strong proficiency in:
- An e-commerce platform (e.g., Shopify Plus, Magento, or equivalent).
- CMS workflows.
- Hands-on experience with:
- Web analytics (GA4)
- CRO and testing tools
- Ability to form and prove hypotheses using data.
- Solid understanding of:
- UX principles
- Merchandising strategies
- Technical SEO fundamentals and site performance.
- Strong ability to:
- Brief and manage developers/agencies
- Maintain a structured backlog.
- Commercially driven, with:
- Detail-oriented focus
- Capacity to uphold a high standard for brand presentation.
Desirable
- Experience across both B2C and B2B/trade audiences.
- Familiarity with:
- Personalisation
- Product configurators
- Rich product content.
- Exposure to industries such as:
- Interiors
- Homeware
- Furniture
- Lighting
- Building products.
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