United Living Group
Website & Social Media Manager - 12 Month FTC
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Maternity-Cover Website & Social Media Manager – 12-Month Role
We are seeking a Website & Social Media Manager on a 12-month maternity cover basis to confidently manage multiple websites, curate a multi-platform social media calendar, and bring expertise from sectors such as utilities, construction, engineering, or similar operational industries—to elevate our digital presence.
Job Purpose
The Website & Social Media Manager will oversee the performance, accuracy, and impact of several organisational websites while delivering a cohesive, data-driven social media strategy across multiple platforms. Their experience in utilities, construction, infrastructure, or operational industries will ensure they can translate complex technical work into accessible, engaging digital content.
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Key Responsibilities
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Website Management
- Manage and optimise multiple websites to ensure accuracy, accessibility, SEO compliance, and alignment with organisational priorities.
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Content Strategy
- Plan and deliver content that highlights projects, people, safety, sustainability, and community impact—particularly relevant in utilities, construction, and engineering contexts.
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Social Media Management
- Curate and manage a multi-platform social calendar (LinkedIn, YouTube, Facebook, Instagram, TikTok where applicable) to ensure consistent messaging and timely engagement.
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Analytics & Reporting
- Produce monthly performance dashboards across websites and social channels, using insights to drive continuous improvements.
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Brand Governance
- Maintain brand consistency across diverse project teams and geographically dispersed sites.
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Campaign Delivery
- Support integrated campaigns for major projects, recruitment, apprenticeships, ESG initiatives, and community programmes.
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Stakeholder Collaboration
- Work with operational teams, project managers, HSE leads, and senior stakeholders to gather stories and ensure digital channels reflect real-world activity.
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Crisis & Reputation Management
- Monitor channels for issues—particularly around safety, outages, service disruptions, or community concerns—and respond swiftly.
Skills & Experience
✔ Sector Knowledge – Experience in utilities, construction, engineering, infrastructure, or similar strongly preferred.
✔ Digital Marketing Expertise
- Strong grasp of SEO, UX principles, analytics, and content optimisation.
✔ CMS Skills
- Proficient in managing multiple websites via WordPress, Drupal, Sitecore, Umbraco, or equivalent platforms.
✔ Social Media Tools
- Skilled in scheduling, monitoring, and reporting tools (e.g., Hootsuite, Meta Business Suite).
✔ Copywriting & Editing
- Ability to translate technical or operational information into clear, engaging content for public audiences.
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✔ Creative Design
- Confidence in briefing designers or producing simple assets using Canva or Adobe Express.
✔ Data-Driven Mindset
- Comfortable interpreting analytics to inform strategy and user experience improvements.
✔ Project & Prioritisation Skills
- Strong organisational ability, particularly when juggling multiple websites and content streams.
Person Specification
- Able to thrive in fast-paced, high-stake environments with multiple internal stakeholders.
- Skilled at simplifying technical information for public-facing applications.
- Proactive, organised, and adaptable when managing competing deadlines.
- Attention-to-detail specialist with a creative, solutions-focused mindset.
- Passionate about digital storytelling, brand reputation, and optimised user experience.
What Success Looks Like in 9–12 Months
✅ All managed websites are accurate, compliant, and performing at peak levels. ✅ Social channels exhibit measurable growth in reach, engagement, and positive sentiment. ✅ Digital content effectively showcases major projects, people stories, and community impact. ✅ Stakeholders across operations, engineering, and project teams feel supported by clear, responsive communication.
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