Mous Products Ltd
Website Strategy Manager
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About Mous
We are Mous. (Pronounced mouse, not moose.) People deserve tech and lifestyle products that are fit for purpose, perform as promised, and empower them to be their best. That’s why we’re building the go-to brand for products that genuinely deliver. For over 10 years, we’ve pushed product performance to its limits, designing from first principles, validating through real-world testing, and investing millions in R&D. In parallel, we’ve built world-class in-house marketing capabilities, creating highly engaging, performance-led content that proves what our products can do and resonates with a passionate, fast-growing community around the brand. From throwing phones off dams to launching category-defining products, our ambition is simple: raise the standard of the industry and build one of the most effective consumer brands in the world.
About the Role
Our website is where Mous wins or loses every day. It's our biggest revenue driver, our strongest brand statement, and honestly, one of the most interesting strategic puzzles in the business. We're looking for someone who gets obsessed with why people do what they do. Why did someone land on a page and leave? What made someone else stop scrolling and buy? You'll dig into those questions constantly, form a view, and then actually test it. This role is built around experimentation. You'll come up with ideas, design the test, run it, read the results, and decide what happens next. Sometimes you'll be right. Sometimes the data will prove you wrong. Both are genuinely useful. The job is to keep moving fast and keep learning. You don't need a background in ecommerce. You need to be someone who spots a problem and can't help but try to solve it. Someone who'd rather run five experiments and fail two than wait six months to have the perfect answer. You'll work across design, tech, trading, and marketing. You'll have real ownership and real accountability. If you improve the experience and more people buy, you'll see it directly in the numbers.
About You
You ask why before you ask how. When something isn't working, you form a view, make a move, and adjust when the data tells you to. You're comfortable being wrong - because being wrong fast is how you get to right. You probably find yourself redesigning experiences in your head - an app that frustrated you, a checkout that lost you, a page that nearly had you and then didn't. That instinct is exactly what this role runs on. You don't need someone to set your priorities. You'd rather own the outcome than be handed a to do list. You're sharp with numbers but you're driven by impact, not necessarily spreadsheets. You thrive when you have real ownership, move fast, and can see the direct result of your decisions. If that sounds like how you naturally operate, you'll fit right in here.
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Key Responsibilities
- Own the UX/UI vision for the website
- Take ownership of customer journeys across the site, creating & managing CRO, and personalisation roadmaps
- Generate and test hypotheses
- Diagnose drop-off using analytics software (GA4, Contentsquare & Shopify)
- Write dev & design briefs, working closely with other teams across the business to deliver on initiatives
- Track outcomes against CVR, AOV, and Core Web Vitals targets
How will success be measured?
- In the first 30 days, you'll have a clear picture of where the site is winning and where could improve. You'll have met the key stakeholders, have a clear picture of the current data, and have a point of view on where the biggest opportunities are.
- By 90 days, you'll have a live experimentation and personalisation roadmap, your first tests running, and early results feeding back into your thinking.
- By 6 months, the impact will be measurable. Conversion rate, revenue contribution, and test velocity will all be moving in the right direction.
- Beyond that, success in the role sees it becoming one of the clearest revenue drivers in the business - with you setting the agenda.
Skills requirements
Hard skills
- Comfortable forming a hypothesis, designing a test, and making a call on the results
- Confident working with data - you know what questions to ask and pick up new analytics tools quickly
- Able to take a problem from insight to action - you can prioritise, plan, and see things through without being managed
- Strong written communicator - you can translate an idea or data insight into something a developer or designer can actually build from
- Commercially sharp - you think about decisions in terms of impact and tradeoffs, not just what looks or feels right
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Soft skills
- Entrepreneurial, ownership-driven - you spot opportunities and movs without waiting to be directed
- Genuinely curious about why people make the decisions they do
- Translates complexity into clear narrative and confident recommendations
- Resilient and self-sufficient in a fast-moving, small team environment
- Builds trust quickly across technical, creative, and commercial teams
Nice to have
- Any exposure to experimentation or testing tools - AB Tasty, Optimizely, or similar
- Familiarity with Shopify or a comparable ecommerce platform
- Experience in a consumer brand, startup, or high-growth environment
- An instinct for what makes a digital experience feel premium versus frustrating
- Interest in or awareness of how design and accessibility affect user behaviour
Our Offer
We operate a hybrid working model, typically spending at least three days a week in our Hoxton office to maintain our collaborative and high-energy culture. Benefits include:
- Significant opportunity for growth, ownership, and career progression
- Competitive salary reflective of experience and impact
- 30% Friends & Family discount on all Mous products
- 25 days’ holiday + 8 bank holidays
- 1 month paid leave after 5 years’ service
- Cycle to Work Scheme
- Charlie HR perks and discounts
- Regular socials, events, and on-site activities (including an on-site gym)
Our Values
- Get Results – We take accountability, prioritise impact, and push standards higher.
- Work Together – We collaborate openly, challenge constructively, and learn from each other.
- Enjoy the Ride – We stay agile, embrace change, and enjoy building something special together.
About Our Commitment
Mous is an equal opportunity employer. We celebrate individuality and are committed to building a diverse team with a wide range of experiences, perspectives, and backgrounds.
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