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Wholesale Area Sales Manager
About the Role
We are excited to announce an opportunity to join our rapidly growing women's jewellery brand, D.LOUISE.
D.LOUISE is one of the UK’s fastest-growing jewellery brands, and our wholesale channel will grow significantly over the next 12 months as we expand our presence across leading retailers, department stores and independent jewellery stockists.
We’re looking for a hands-on Wholesale Territory Manager to become the face of D.LOUISE across the North of the UK. This is a field-based role focused on opening new accounts, growing existing stockists, building strong relationships with retailers and ensuring the brand is represented to the highest possible standard in every store.
You will be responsible for driving new business, supporting sell-through, training retail teams, maintaining visual merchandising standards and making sure every partner understands the D.LOUISE story, product quality and commercial opportunity.
Key Responsibilities
New Business Growth
- Prospect, approach and open new independent jewellery and lifestyle retail accounts across the North of the UK.
- Build and manage a clear territory plan, identifying priority towns, cities, retailers and buying groups.
- Develop a strong pipeline of potential stockists and manage each opportunity from first contact through to launch.
- Attend relevant trade shows, buying events and in-person meetings to represent D.LOUISE and identify new wholesale opportunities.
- Collaborate with the Head of Wholesale on seasonal targets, territory planning and new account priorities.
Account Management & Sell Through
- Act as the first point of contact for independent retail accounts across your territory, building strong day-to-day relationships with owners, buyers, store managers and retail teams.
- Drive account growth by reviewing sell-out performance, identifying underperforming lines and encouraging timely reorders.
- Manage replenishment conversations with wholesale partners to help avoid missed sales and maintain strong stock availability.
- Present new collections each season, clearly communicating the brand story, design inspiration, materials, commercial opportunity and sell-through potential.
- Develop Joint Business Plans for key accounts, setting clear growth targets, actions and follow-up points.
- Forecast regularly by account to give the wider business visibility of stock requirements and growth opportunities.
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Training, Visual Merchandising & Brand Standards
- Train retail staff at new and existing accounts on the D.LOUISE brand story, product knowledge, selling techniques and customer proposition.
- Manage the set-up of display kits, fixtures and visual merchandising in new accounts ahead of launch.
- Conduct regular store visits across existing accounts to ensure D.LOUISE is represented to the highest possible standard.
- Maintain strong visual merchandising standards, making sure displays are clean, commercial, well-stocked and aligned with the brand.
- Gather feedback from retail staff and customers to help improve product, merchandising, training and wholesale support.
Reporting & Market Feedback
- Build and manage a structured call cycle to ensure consistent contact with every active account.
- Provide clear, concise visit reports after store visits, highlighting actions, risks, opportunities and follow-ups.
- Use sales data, sell-out reports and retailer feedback to shape account strategy and internal recommendations.
- Share competitor intelligence, market trends and retailer feedback with the Head of Wholesale and wider team.
- Recommend operational improvements that make wholesale easier, smoother and more scalable for both D.LOUISE and our retail partners.
You Are Not Fit For This Role If You:
- You do not enjoy being on the road and spending time in stores.
- You prefer working only behind a desk rather than building relationships face to face.
- You have no experience in field sales, wholesale, retail account management or independent retail.
- You are not confident presenting to business owners, buyers, store managers and retail teams.
- You are uncomfortable using sales data and sell-out reports to drive decisions.
- You do not take pride in brand standards, visual merchandising and the detail of how a product is represented in store.
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You Are Fit If You:
- You have proven field sales or wholesale account management experience, ideally in jewellery, accessories, fashion, beauty or a comparable lifestyle product.
- You understand independent retail, how store owners buy, and what makes a brand commercially attractive to a stockist.
- You are confident prospecting new accounts, booking meetings, presenting collections and closing new business.
- You can build genuine relationships with business owners, buyers, store managers and retail teams.
- You are commercially minded and comfortable using sell-out data, reorder reports and account performance to shape your priorities.
- You are highly organised, self-motivated and able to manage a large territory without needing constant direction.
- You take pride in the detail - from how a display looks, to how well staff understand the brand, to whether the right products are in stock.
- You can articulate store visits and account opportunities clearly through concise written reports.
- You have a “can do” attitude and are happy to roll up your sleeves, move fixtures, train staff, chase reorders and solve problems in real time.
- You are comfortable working in a fast-growing brand where things move quickly and the role will evolve as the wholesale channel grows.
- You have a full UK driving licence and are happy to travel regularly across the North of the UK.
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