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Main description:
Ranked #1 fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic women’s activewear brands worldwide.
We are a passionate, innovative and ambitious brand on a mission to empower women through the power of fitness. Based in the UK, we are dedicated to providing premium, yet affordable activewear that encompasses our ‘Together we thrive’ ethos.
We’re constantly on the lookout for new people who are equally ambitious, share our core values and consider themselves the best in their field. If this sounds like you and you’ve got what it takes to help push AYBL to the next level, this could be the place for you. The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking. As we grow, you’ll grow too.
About the Role
This role sits at the heart of one of our most exciting areas of growth. Our wholesale channel has expanded significantly over the past year, and we are looking for a commercially minded Merchandiser to take ownership of it — bringing energy, rigour, and strong relationships to a fast-moving and evolving channel.
Reporting directly into the Merchandising Director, you will have real influence over how wholesale performs within our business. Ways of working are established, and this role calls for someone who can get up to speed quickly, work confidently within existing frameworks, and adapt their approach as the channel continues to scale. It is an opportunity to make a genuine impact within a business that is growing fast.
What You'll Be Doing
Wholesale Channel Ownership
- Take end-to-end responsibility for the wholesale channel, managing performance across multiple partners.
- Build, manage, and maintain strong working relationships with wholesale partners, acting as the primary point of contact.
- Use your initiative to identify opportunities and resolve issues, without always waiting for direction — this is a role for self-starters.
- Develop a deep understanding of each partner's business needs and ensure our proposition is aligned to their goals.
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Merchandising & Planning
- Plan and manage budgets for the wholesale channel, ensuring targets are set with commercial rigour.
- Capacity plan effectively, working across the range to ensure the right product is available in the right volume at the right time.
- Work with margins to protect profitability while supporting partner sell-through and growth.
- Collaborate with the buying and sourcing teams to build compelling proposals for wholesale partners, ensuring range selections and phasing are commercially sound before orders are placed.
Stakeholder & Cross-Functional Collaboration
- Build strong internal relationships across finance, supply chain, buying, and operations — understanding how each function feeds into the critical path.
- Act as the connector between wholesale partners and internal teams, translating external needs into clear internal actions.
- Collaborate with supply chain to align on intake, lead times, and fulfilment requirements specific to wholesale.
- Work alongside finance to track performance and report on channel profitability.
Process & Ways of Working
- Play an active role in defining and refining how the wholesale function operates as it scales.
- Identify gaps in current processes and proactively put forward solutions that work for both the business and our partners.
- Prioritise effectively across a broad workload, keeping multiple partners and projects moving simultaneously.
- Be comfortable with ambiguity and change — this role will evolve, and you should be excited by that.
People Leadership
- Lead and develop a small team, providing day-to-day guidance, support, and mentoring.
- Create an environment where the team can grow alongside the channel, with increasing responsibility over time.
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What We're Looking For
Skills & Experience
- A solid merchandising background with demonstrable experience in budgeting, capacity planning, and margin management.
- Experience working in or alongside a wholesale or multi-partner environment.
- Strong commercial instincts and the ability to interpret data to make confident, well-reasoned decisions.
- A natural relationship builder — someone who invests in people and earns trust, both with external partners and internal colleagues.
- Excellent prioritisation skills with the ability to manage a complex and varied workload without losing sight of the detail.
- A working understanding of adjacent functions such as supply chain, finance, and buying — enough to communicate effectively and challenge where needed.
Ways of Working
- Confident operating in a fast-moving environment where not everything is defined yet — and energised rather than unsettled by that.
- A proactive communicator who takes ownership and keeps the right people informed without being asked.
- Someone who leads with curiosity, builds trust quickly, and knows when to push and when to listen.
- An ability to balance the needs of the partner with the needs of the business — and find the right answer in the middle.
Perks:
- 💰 Discretionary yearly bonus
- 🏖️ 25 days holiday + Bank Holidays + your birthday off
- 🏠 Flexible working
- 💻 35 working hours per week with 1 hour lunch break
- 🛍️ 50% staff discount across AYBL Group
- 🍸 Social events
- 💸 Pension scheme
- 🚗 Free on-site parking
- 🏋️ Free gym membership
- 💳 £100 gift card upon joining
- 💚 Employee wellbeing support
Location:
Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone’s throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.
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