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YNAB: HUMBLY CONFIDENT DESIGNER
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Headquarters: Worldwide! We're fully remote.
About Us And Why We’re Hiring
We’re YNAB (“why-nab”), a financial education company with a spendfulness app that helps people all over the world spend their money (guilt-free!) on what matters most to them. For over 20 years, YNAB’s proven method has been changing lives—and people can’t stop telling their friends about the difference it’s made. Think: debt paid off, marriages strengthened, goals achieved, stress erased, and sleep finally restored. But don’t just take our word for it—dive into our vibrant communities on Facebook, TikTok, and Reddit (really!) or skim through our glowing app reviews. You’ll quickly see why people rave about YNAB and why we’re so passionate about creating something that truly changes lives for the better.
Our Marketing team loves spreading the word about YNAB, and eye-catching designs are an integral part of that—which is where you come in! You’ll join our team of designers, who have a special talent for crafting designs that effectively communicate our message, represent our brand, and make both current and potential YNABers go :heart-eyes:. You’re the person we’re looking for if you’re curious to learn new things, happy to roll up your sleeves and help wherever needed, and jazzed to work on a brand that is (humbly) playful, yet sophisticated.
What We’re Looking For
We have two hard requirements for this role—you must:
- Have at least 2–3 years of experience as a designer. Ideally, you’re a well-rounded designer who is:
- Proficient in Figma and Illustrator.
- Comfortable with time-sensitive production work.
- Able to create illustrations by following our guidelines (but you don’t need to be a formal illustrator!).
- Live in a timezone that is within two hours (plus or minus) of Central Time.
Skills
Beyond that, we’re open-minded. We value a diversity of experience and skills at YNAB, and every career path is different. That said, it may help you be successful in this role if you also have:
- Knowledge of performance-driven design (or a willingness to learn). If you understand CTR, engagement metrics, and A/B testing for optimization, you already speak our language.
- Experience bringing a brand into a product. While most of your designs will be created to serve marketing, you’ll also produce product and service communications.
- If you know (or are interested in!) motion graphics & animation, you may also design animated ads and/or visuals for YouTube.
- If you’re proficient in Webflow, you’d be a big help with our website!
- An understanding of what works visually for YouTube, Facebook, Instagram, Pinterest, TikTok, and other social platforms. You’ll design eye-catching, high-converting thumbnails for YouTube, creative ads for paid acquisition channels, and engaging visuals for social media.
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A Bit About Life At YNAB
That’s a super brief intro to what we’re looking for. But first, you need to know if you’ll even like working with us. We’d love to share more about YNAB, and then we’ll get into (many) more details about this role.
YNAB started in 2004 and we haven’t taken any outside funding—we’re established, profitable, and in this for the long haul. We have one overarching requirement when it comes to joining our team: our original Core Value Manifesto has to really click with you. If you’re nodding emphatically while reading it, you’ll probably really like it here, and we can’t wait to hear from you!
We live our Core Values every day at YNAB, and we mean it when we say we are an equal-opportunity employer. We believe that a diversity of backgrounds, abilities, beliefs, and experiences is critical to our success, and we are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team that loves working together to build something that matters.
We also work really hard, together, to make working at YNAB an amazing experience, and we’re (humbly) proud to have received many of Fortune’s “great place to work” awards over the last several years, including #1 two years in a row! We have a team full of truly exceptional people—the kind you’ll be excited to work with. We’d love to introduce you to a few of them!
Who You’ll Be Working With
We mentioned that you’d be joining a team of designers, so we’d love to introduce you to some of them:
- Andrea will be your manager. She joined the product design team in 2018 and jumped over to the marketing team last year just in time for the brand refresh! With a career steeped in user experience, she’s found her dream job where creativity and helping others collide. When she’s not obsessing over pixels and fan fests, you’ll find this compulsive doodler soaking up live music, art shows, and ocean waves.
- Lauren joined YNAB in 2016 and has loved watching the Marketing team grow from a scrappy 3-person squad to a several-dozen-strong powerhouse of creativity. She has a passion for color and branding, dabbles in hand lettering and digital painting, and splits her free time between playing video games, writing her latest book, romping around with various TTRPG groups, and planning her next elaborate Halloween costume. If it requires whimsy and imagination, she’s in.
- Tristan joined the marketing design team in 2017 as a motion designer, specializing in bringing visuals to life through animation. Outside of work, he’s an award-winning freelance illustrator who shares insights on the challenges of being an artist through social media videos, offering advice and perspective to fellow creatives.
- Casey joined the Marketing Design team in 2021 and quickly made her way over to the YNAB marketing site (or as she likes to call it, YNAB’s storefront). She makes sure the site looks its best and obsesses over how to multiply the efforts of the rest of the marketing team by optimizing it to capture the most YNAB trials possible. When she’s not in front of her laptop using Webflow, she’s behind a camera or doing a puzzle.
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You’ll also work closely with other marketers—like Reema (our Marketing Operations Lead), Rachel (our Content Marketing Manager), Kelly (our Production Manager), Ashley (our Video Content Manager), and Janelle (our Referral Programs Manager)—and benefit from the fun and fearless leadership of Lindsey (our Head of Marketing) and Dylan (our Director of Design). Whew. We are all excited for you to join us!
How You’ll Work at YNAB
About
Still with us? Now that you’ve met some of your potential future teammates, let’s talk more about YNAB as a company. Here’s how we operate:
Live Where You Want
We’ve always been a fully remote team, and have people all over the world. For this particular position, however, we’re looking for someone within +/- two hours of Central Time, due to the high amount of synchronous coordination needed with the rest of the team. Anywhere within those time zones is okay, though. Just make sure you have a reliable internet connection.
Work Four Days a Week
We’ve adopted a four-day work week (still 100% paid!) and rarely work more than that. There are occasions and seasons where things get busy and people put some extra time in—but then we encourage them to take some extra time off, too. We work hard and smart and care deeply about what we do, but we also love our families and about 2,000 other things. We have perspective and, ultimately, we think it makes us—and our work—even better.
Flex Your Work Schedule
We’re fully remote, so a lot of our work is done asynchronously, but we love working together in real time when it makes sense. We try to schedule most meetings between 12–3 pm Eastern time Monday–Thursday. Outside of your meetings, we trust you to set your own schedule by balancing your team’s needs with your own needs. You don’t need to ask for permission to take off early one afternoon to see the doctor, or be “active” on Slack if you’re working deeply on a project. We look at what you accomplish—not when or how long you're in front of a computer.
Take Vacation (Seriously)
We want you to take vacation. In fact, we have a minimum vacation policy of three weeks per year. Five weeks feels about right (plus two extra weeks for our company-wide December Break). It’s important to get plenty of downtime and to get out and do something. We’ll look forward to seeing pictures of your adventures in our #office-wall Slack channel!
Meet the Team IRL
Some of our best work (and bonding!) is done in person. You’ll
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