It's a chance to develop specialist expertise in one of the BBC's most important growth areas, while working at the intersection of editorial, audience insight and digital strategy.

Key Accountabilities And Impact

• Analyse audience behaviour, retention, watch time, click-through rate, returning viewers and other key channel metrics.
• Translate performance data into clear, actionable recommendations that support editorial decision making and content development.
• Produce regular YouTube performance reports and audience insight updates for editorial teams and senior stakeholders.
• Work closely with editorial and production colleagues to optimise content strategy, publishing approaches and channel growth initiatives.
• Support the development and optimisation of titles, thumbnails, Shorts and other YouTube-facing assets.
• Monitor audience response across our channels, identifying what is and is not working and helping teams adapt accordingly.
• Share platform expertise and best practice, helping ensure content is designed with audience needs and YouTube performance in mind.
• Help ensure output complies with BBC editorial guidelines, legal requirements and compliance standards.

Your Skills And Experience

• Strong understanding of YouTube analytics and audience behaviour, including click-through rate, audience retention, watch time, returning viewers and subscriber growth.
• Experience using audience insight and performance data to inform content, publishing or channel development decisions.
• Experience working in a digital content environment, whether for a creator, publisher or broadcaster.
• Ability to analyse data, identify trends and turn findings into practical recommendations.
• Strong communication skills, with the ability to present insight clearly to colleagues from different teams and disciplines.
• Good organisational skills and the ability to manage competing priorities.
• Experience creating or adapting content for YouTube audiences.
• Experience optimising titles, thumbnails and other audience-facing assets.
• Knowledge of content aimed at under 25 audiences.

Desirable

• Editing and asset creation experience using Adobe Premiere Pro and Adobe Photoshop.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: bbchr@bbc.co.uk

We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.