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Assistant Store Manager - London
Assistant Store Manager at Rails
About Rails
Founded in 2008 by Los Angeles native Jeff Abrams, Rails has evolved from a small label started with a single hat into a full collection of women’s and men’s apparel. Sold at top international retailers and worn by loyal celebrities and tastemakers, the brand embodies a new classic heritage and relaxed sensibility. Currently selling in 30 countries through more than 1000+ retailers, including:
- Flagship stores in New York, San Francisco, Newport Beach, Paris, London, and Amsterdam
- A strong presence in global high-end retail markets
The Role: Assistant Store Manager
This managerial position sits under the Store Manager and supports the team in driving sales and operational excellence while acting as a key brand ambassador. The ideal candidate is a fashion-forward individual passionate about progression in a fast-paced retail environment.
The role involves:
- Leading toward KPI-driven success – Ensuring financial targets, visual merchandising, service standards, and operational efficiency are met.
- Promoting brand engagement – Building relationships with clients and partners locally to foster long-term loyalty.
- Oversight of daily operations – Training staff, managing inventory, and driving results through strategic, customer-centric initiatives.
Core Responsibilities
1. Strategic Execution
- Floor coverage: Oversee in-store adjustments to meet financial targets.
- Visual merchandising: Uphold branding standards and provide expertise in execution.
- Service excellence: Garantee premium client experience in all interactions (in-store, virtual, and omnichannel).
- Business growth: Assist in executing business plans to identify and address opportunities.
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2. Brand Ambassadorship
- Stay true to Rails’ brand identity – both internally and in community outreach.
- Shape store atmosphere to reflect high-quality, contemporary elegance.
3. Client-Centric Focus
- Acquire & retain clients through exceptional consultancy (e.g., tailored recommendations, stylistic guidance).
- Resolve challenges with a customer-first mentality, ensuring seamless resolutions.
- Track customer preferences to enhance engagement across platforms.
4. Marketing & Community Engagement
- Organize store events: Launch activations focusing on new launches, seasonal collections, or customer-focused programming.
- Build partnerships: Foster relationships with local influencers, stylists, and industry collaborators for brand promotion.
5. Team Leadership
- Cultivate a supportive work environment while aligning schedules to business goals.
- Repurpose and motivate staff through coaching, mentorship, and growth opportunities.
- Resolve workplace conflicts professionally for staff harmony.
- Attend & lead store meetings (including corporate-edited agendas).
6. Visual Presentation
- Ensure merchandising aligns with brand identity and corporate standards.
- Support visual teams in executing standards for in-store create and layout.
7. Operations
- Inventory & supply chain: Oversee receiving, cycle counts, reconciliations, transfers, and returns per company guidelines.
- Consignment management: Truck reliability with consignment turnover, take rates, and quick returns.
- Omnichannel readiness: Facilitate Order-in-Store, Ship-from-Store, Pickup-in-Store, Reserve-in-Store operations while tracking KPIs.
- Asset protection: Manage cash handling, expenses, and POS systems securely.
- Compliance: Maintain adherence to legal, safety, and procedural policies.
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8. Cross-Functional Collaboration
Partner with:
- Stores & teams across network
- Operations, Visual Merchandisers, CRM, Retail Training & HR
- Regional Management & Buying teams
Project-based responsibilities may arise as needed.
Requirements
- 2+ years of retial management experience.
- Preferred: Experience in women’s or men’s apparel retail (seen as a differentiator).
- Strong KPI awareness within retail.
- Process-driven mindset—experise in setting and honouring deadlines.
- Advanced organization skills, including proficiency in:
- Microsoft Office 365 Suite (advanced in/excel experience).
- PC and iOS devices (tech literacy required).
- Physically capable of:
- Lifting up to 25 lbs.
- Climbing ladders for display purposes.
- General: English proficiency, listener-mindedness, and comfort with 10% travel.
Eligibility & Values
Rails is an equal opportunity employer. We honour candidates regardless of: Protected status: Race, color, gender, sexual orientation, national origin, disability, veteran status, religion, age, or any other protected characteristic.
Sourced applicants, including within the placeholder of “no code blocks,” will be reviewed on case by case.
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