Sports Interactive (SI)
Associate People Partner
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Associate People Partner
Studio Overview
We are Sports Interactive 🎮 The studio behind: ⚽ Football Manager. Founded in 1994, Sports Interactive became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms. To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and realise your individual potential.
Job Title
Associate People Partner
Team
People & HR
Reporting Into
People Partner
Working Model
Hybrid (2-3 days per week in Studio)
Position Overview
We are looking for a proactive and adaptable Associate People Partner to help foster a positive, high-performing culture across the Studio, supporting managers and team members to do their best work and continue to develop. You will be working closely with the People Partner Team and line managers, providing practical daily people support and guidance.
You will join a small, well respected and supportive People team, aligned with the wider SEGA of Europe HR function. With the benefit of HR shared service support across Recruitment, Total Reward, L&D, HR Tech, and HR Ops, you will have the tools and support to make a meaningful impact.
Key Responsibilities
Partner to Line Managers
- Build strong relationships with stakeholders to become a trusted advisor and their “go-to” for HR-related matters.
- Work closely with the People Partner Team to support Studio people priorities, helping managers deliver their people plans and respond to their team’s needs.
- Support and coach managers to effectively manage performance, development, wellbeing, and engagement within their teams.
- Support performance and development processes, including:
- Objective setting
- Performance reviews
- Succession planning
- Career development activities
- Partner with line managers and the Recruitment team to support recruitment activity, ensuring a positive candidate experience and effective hiring outcomes.
- Contribute to the People Manager Group and other initiatives supporting managers in developing their people management skills.
- Provide guidance on day-to-day employee relations matters (e.g. absence, probation, performance/conduct), escalating complex cases as needed.
Generalist HR & HR Projects
- Take ownership of key aspects of the employee lifecycle, including:
- Onboarding
- Probation reviews
- Internal moves
- Offboarding
- Support engagement, retention, and cultural initiatives aligned with Studio values.
- Collaborate with central HR services and SEGA Studios HR teams on shared initiatives.
- Identify opportunities to improve people processes and working methods, ensuring a consistent, positive experience for both team members and managers.
- Analyse engagement survey results and workplace data to:
- Identify trends
- Support action planning
- Track progress
- Work with the HR Co-ordinator to prepare and maintain people reports and metrics.
- Ensure HR policies and processes are applied effectively and consistently, maintaining legal compliance.
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Knowledge, Skills & Experience
Knowledge
- Good understanding of:
- HR best practice
- UK employment law (able to apply knowledge in daily situations with support where needed).
- Knowledge of core people processes (e.g. performance management, talent development, engagement, employee relations).
Skills
- Strong interpersonal and relationship-building skills, with the ability to:
- Build trust and credibility with managers and team members.
- Strong listening, communication, and coaching skills, with ability to deliver practical guidance and support.
- Analytical and problem-solving skills (can translate people data into meaningful insights and action).
- Well-organised, with strong attention to detail and ability to manage competing priorities.
- Adaptable and resilient, able to:
- Respond quickly and calmly
- Identify practical improvements in demanding situations
- Proficient in Microsoft Office applications (particularly Excel, Outlook, Word).
- Ability to handle sensitive/confidential information with discretion.
Experience
- HR generalist experience equivalent to HR Advisor or Junior HRBP/People Partner level.
- Experience supporting managers with day-to-day people matters.
- Experience with:
- Performance, talent, engagement processes
- HR systems/databases (preference for Workday experience).
- Advantageous but not required:
- Games industry, sports, or creative sector experience/interests.
Benefits of Working at Sports Interactive
- Private Healthcare and Dental plans
- Gym membership options through benefits partners
- Travel Insurance covering you and your family
- Contributory subsidised mental health, therapy, and coaching sessions
- Access to onsite physical/massage therapist services
- Free access to SEGA Europe game releases
- Pension scheme (up to 7% of annual salary)
- Football club collaboration events
- London HQ fill-up bar (free evening drinks)
- Well-stocked breakfast bar (including cereals, fruit, teas, and coffees)
- Membership of clubs/societies (e.g., book club, art workshops)
- Chance to personalise your club’s work shirt upon probation completion
- Trophies & gift cards for length-of-service milestones
- Birthday cupcakes
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What Is It Like to Work Here?
We approach everything with passion—whether shaping the football industry or contributing to the world around us. We want everyone on the team to share this mindset.
- "Talent wins games, but teamwork wins titles." Every role requires a degree of Studio presence to foster collaboration and connection.
- Collaboration drives peak performance. Be proactive to top our best by joining forces with others—every contribution counts.
- We encourage personal growth and individual ambition while upholding a down-to-earth, fun team ethos.
- We’re a tenacious, ambitious group, not afraid to challenge the status quo for continuous improvement. This focus has defined games for years and will continue to evolve the Football Manager experience.
- Honoured to be a London Living Wage employer with one of the lowest staff turnover rates in the industry.
Diversity & Inclusion
We are proud to be an equal opportunities employer, welcoming applications from any person regardless of:
- Sex
- Race
- Disability
- Age
- Sexual orientation
- Gender reassignment
- Marriage/civil partnership
- Pregnancy/maternity
- Religion/belief
As a Disability Confident Committed employer, we’re dedicated to:
- An inclusive recruitment process
- Offering reasonable adjustments to support applicants during recruitment. Please advise us if you need extra help.
Our Values
- Keep collaborating: Ideas belong to all—collaboration wins titles over individual effort.
- Be flexible: Fast-thinking and adaptable, keeping pace with the dynamic worlds of football and entertainment.
- Stay tenacious: Ensuring no details are overlooked, delivering the best game possible.
- Show ambition: Let your drive empower others; prioritise the studio’s mission with passion.
- Bring the passion: What we do—crafting players’ passion—isn’t a game, but our purpose is to make it come alive.
- Consider the bigger picture: Maintain perspective—our impact is positive, from work/life balance initiatives/lifelong priorities.
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