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Campaign Manager
Campaign Manager | Marketo & Multi-Channel Campaigns
PE-Backed Data & Analytics Business | London | Hybrid (3 days in office) | £250/day
Contract length: 3 months initially, possible extension
About the Role
A subscription-led data and analytics business serving global commodity markets—backed by private equity—is undergoing significant growth and transformation. The commercial marketing team in London plays a central role, collaborating directly with product and sales, and the team needs a Campaign Manager to step in immediately as a key lead is departing.
Reporting into the marketing lead, who has reshaped the function over the past two years, this role moves beyond traditional demand generation into a broader multi-channel campaigns model.
This is not the old-school demand gen. Instead, you’ll execute reactive, multi-channel campaigns across:
- Email & social
- Paid media
- Webinars and thought leadership content
- Market-driven events (focusing on strategy and audience, not logistics)
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You’ll work directly with senior subject matter experts & editorial teams, turning their insights into compelling campaign activity, and collaborate with creative, digital, channel, and product marketing teams.
Key Responsibilities
- Manage live Marketo campaigns (email, social, paid) with minimal oversight—ownership-driven execution from day one.
- Develop strategy for customer-led and market-driven events (tight audience/group hookups, messaging—not logistical planning).
- Partner with content teams on webinar campaigns and thought leadership content.
- Translate subject matter expertise into actionable campaign assets.
- Usher in a long-term influence role: help define how campaigns operate as the team expands, potentially from the UK rather than Bulgaria.
What They’re Looking For
- 3+ years of multi-channel campaign experience (email, social, paid—with clear measurables).
- Ability to work flexibly with senior subject matter experts and editorial teams.
- A PE-paced, independent-thinking attitude—no checkbox mentality (“not my job”).
- Ability to start immediately—live handover and kickoff ASAP.
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Tools That You’ll Work With
- Marketo (essential).
- Assets from creative, digital, product & channel marketing teams.
- Content teams for webinar & thought leadership programmes.
- Threshold briefings from sales and product teams.
Nice to Have
- Experience in commodity, data or subscription B2B businesses.
- Understandings of market information services or intelligence-led models.
- Bonus skills in additional paid platform tech (e.g. Google Ads, Meta Ads).
Why Join?
- Real ownership & autonomy: start delivering from week one on a live campaigns portfolio.
- Hands-on marketing lead: challenges are met with practical support.
- Potential flexible structure: if deemed right for the team, you might shape London-based expansion as the campaign function scales.
This is a high-priority hire. If you can ramp and contribute immediately, get in touch— I’ll review your suitability fast.
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