PetLabCo.
Creative Strategist (Performance Marketing)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Creative Strategist (Performance Marketing)
Location: Hybrid – 3 days a week in central London office (Near Tower Hill)
About the Role
PetLab Co. is a world-leading DTC pet supplement brand with 9-figure revenue, profitable, and rapidly expanding globally.
As a Creative Strategist, you’ll bridge paid media purchasing (data-driven) and creative production (visual storytelling). Think of yourself as a data-driven storyteller: every piece of content—from hooked videos to ad copy—will be shaped by analytics, not just instinct.
This critical intersection of creativity, data, and growth marketing demands collaboration with:
- Paid Media (direct-response optimisers)
- Video Producers (short-form & long-form performance content)
- Organic Social & Influencer Marketing teams.
You will drive high-converting ad creatives that scale customer acquisition and revenue.
Who You’ll Report To Jesper Mansson (Director of Creative Strategy) seeks a senior-level strategist passionate about direct-response performance and scaling content-driven revenue.
You’ll be a strategic partner to the broader team with impact on: ✔ Customer acquisition ✔ Retention strategies ✔ Creative funnel development
If you thrive at the intersection of creativity and numbers, love scalable data-driven storytelling, and want to shape a globally growing DTC business, let’s connect.
Responsibilities
1. Data Analysis & Performance Auditing
- Deep-dive analysis of platform performance:
- Meta, TikTok, YouTube
- Key metrics: Hook Rate (3s views/impressions), Hold Rate (watch time), CTR, CPA, ROAS
- Identify winning creative patterns:
- Compare UGC-style tongue content vs. polished brand videos
- Spot resonating customer pain points (e.g., "costly vet bills" vs. "stinky breath")
- Translate data into actionable creative strategy:
- Rotate copy, hooks, or visuals for incremental improvements
- Goal: Transform insights into executable directional frameworks
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
2. Creative Ideation & Scriptwriting
- Concept development:
- Craft high-concept campaigns and series aligned with performance pillars
- Direct-response frameworks:
- Master AIDA (Attention, Interest, Desire, Action) for scripts
- Write high-converting hooks, body copy, and CTAs
- Storyboarding to sustain human retention:
- Ensure volatile visual hooks every 2–3 seconds for performance retention
- Debate the return on attention vs. vertical lengths
- Scalable A/B testing library:
- Generate low-effort “version 2” conceptualizations from successes
3. Production Management & Creative Briefing
- Director of rapid production:
- Brief UGC influencers, community creators, or in-house teams with structured hooks
- Provide media visual style guides to enhance scalability
- Coach filmmakers on performance alignment (mimic competitors’ nativism, 📈)
- Library optimisation:
- Curate & optimise reusable assets to support iterative testing
4. Testing Strategy & Iteration
- Systematic A/B design:
- One-variable tests (e.g., Hook A vs. Hook B)
- Swamped tests should be planned and documented
- Agile optimisation course:
- Refinement of footage pacing, messaging, B-roll density based on platform affinity
- Identify watch abandonment points and adjust
- Trend-following:
- Benchmarking vs. competitors on trending visual tropes/hook technologies
- Align creative with platform-testing as a beta channel
Workload
Daily Breakdown (%)
- 50%: Creative ideation & content strategy
- 25%: Campaign briefing, scripting and QA rollout
- 25%: Performance auditing + actionable creative iteration
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Requirements
You're the perfect fit if you: ✔ Combine direct-response creative instincts with analytical precision ✔ 3+ years in performance creative strategy (DTC + social-led brands preferred) ✔ Deep experience in Meta + TikTok programmatic ecosystems ✔ Visibility that translates data into creative execution (CPA-to-CTR to HOOK) ✔ Portfolio showcasing measurable creative success (win rate, revenue lift, scalability) ✔ Strong direct response & paid acquisition execution ✔ Business comradeship as an ad/social creator (packaging scripts, briefing) ✔ Cleans estimate of ROAS/ROI difference between tests in past roles
Why Join Us?
Benefits at PetLabCo. go beyond:
- Private healthcare (via Vitality)
- Comprehensive leave:
- 32 days (28 core + all holidays)
- Enhanced parental maternity/paternity/adoption leave
- Welly allowances:
- 2xfruit/office snack refills, mid-day breakfast provision
- Dog-friendly office (plus dedicated software for business travellers bringing four-legged coworkers)
- Progressive tax & saving plans:
- ** Royal London Salary Sacrifice**
- 4x basic salary lump-sum legacy cover
- 48% salary reductions for drive a used EV at home
- ** Royal London Salary Sacrifice**
- Care Development:
- £15K discretionary learn+ program
- Extra Rewards:
- £50-k volunteer charity bonus (GiveBack Day)
- Health cash reimbursement package (up to 70% of costs for health treatment)
- Gym & retail discounts via WellHub x
Diversity & Inclusion
PetLabCo. is an employer for all, committed to building teams of diverse ideas, backgrounds, skills, and perspectives. We believe passion and perspective enrich innovation.
You belong here if you’re driven, data-fluent, and ready to impress. Let’s talk – apply today.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location