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Marketing Lead
Join Us and Empower a Million Lives to Change Behaviours and Thrive!
At Thrive Tribe, we deliver award-winning healthy lifestyle and wellbeing programmes to make people happier and healthier. Join us on our journey!
About the Opportunity
Smokefree Hampshire: Our Smoking Cessation Service
Smokefree Hampshire is your free 12-week programme that helps residents quit smoking, vaping, or nicotine use. Combining behavioural support and Nicotine Replacement Therapy (NRT), we provide a flexible, empowering path to quit.
We’re entering our second year and are excited to expand—so we’re hiring!
Role: Marketing Lead
About the Role
We’re seeking a dynamic, experienced Marketing Lead to develop and execute innovative marketing strategies for our stop-smoking service across Hampshire.
This role is critical to:
- Raising awareness of our service
- Driving user engagement
- Supporting individuals in quitting smoking
You’ll create and execute multi-channel marketing campaigns, manage our digital presence, and analyse campaign performance—ensuring we achieve our annual goals.
As with all roles here, this one will be fun, varied, and challenging—because we avoid rigid job descriptions to help employees grow, play to their strengths, and adapt to change.
Key Responsibilities
Strategic Marketing Management
- Collaborate with the Head of Service and Engagement & Partnerships Lead to develop and implement a marketing strategy aligned with our service’s objectives and target audience.
- Conduct market research and trend analysis to identify opportunities and challenges.
- Manage the annual marketing budget and ensure it’s allocated efficiently and proportionately.
Marketing Campaigns & Content
- Develop and maintain a marketing calendar to organise campaigns and activities.
- Evaluate and report on campaign effectiveness, providing data-driven recommendations for improvement.
- Create engaging content, including:
- Website copy & blog articles
- Social media posts
- Videos & infographics
- Implement and manage email marketing campaigns to nurture leads and promote our services.
- Collaborate with SEO experts to improve online visibility and drive website traffic.
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Digital & Brand Management
- Work closely with Thrive Tribe’s Head of Brand and Marketing to optimise:
- Smokefree Hampshire’s website
- Social media channels
- Ensure consistent brand messaging across all materials.
- Track website & social media analytics, adjusting strategies as needed.
Relationships & Stakeholder Engagement
- Build strong relationships with commissioners and key stakeholders, keeping them informed on priorities, timelines, and deliverables.
- Lead the briefing and management of external agencies, designers, and suppliers to ensure high-quality, on-brand, and on-time outputs.
Performance & Data-Driven Decision Making
- Track KPIs to measure campaign effectiveness.
- Generate regular reports and provide insights to leadership.
- Use data to inform marketing strategies and improve campaign performance.
- Ensure alignment between marketing and service delivery.
Team & Culture Contributions
- Champion Thrive Tribe’s values and contribute to organisational culture.
- Support team environments whilst maintaining ethical standards (Safeguarding, Information Governance, Clinical Governance).
- Safeguard recruitment through DBS checks.
About You
We’re not just looking for a good fit on paper—we’re looking for a passionate, team-oriented individual who embodies our core values.
Thrive Tribe’s Core Values
"Be the change, be effective, be happy, be successful, be big-hearted."
- You help people thrive. Empowering others to make positive lifestyle changes is your calling.
- You’re patient, adaptable, and problem-solving, with a great work ethic and a positive attitude.
- You value a fun, supportive workplace and bring energy to your role.
- You’re driven to meet targets but also believe in sharing knowledge & collaboration.
- You genuinely care about making a difference—working with a team that shares your passion.
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Experience matters—but attitude matters more. If this role feels right to you, we’d love to hear from you!
Perks & Benefits
At Thrive Tribe, we believe work should be fun, flexible, and fulfilling—check out what you get when you’re part of our team:
- Regular team events and activities, including:
- ThriveFest (celebrating our community)
- Annual Challenge Weekend (fitness-focused fun!)
- Flexible working for a great work-life balance.
- Tailored wellbeing support, including life coaching.
- Rewards portal with discounts on shopping, dining, and entertainment.
- Enhanced parental leave policies.
- Holiday leave: 23 days per year (increasing annually to 29 days, plus Bank Holidays!).
- Official work value day: A dedicated day to work on core values.
Contract & Salary
- Part-time role: 22.5 hours per week (permanent).
- Salary: £31,000 pro-rata, rising to £33,000 pro-rata annually.
Closing Date: 30 June 2026
Location
- Home-based, but occasional travel required for in-person meetings and events.
Essential
Applicants must have the right to work in the UK.
Equal Opportunity & Accommodations
We’re committed to fair and equitable recruitment. If you require specific accommodations during the process, please let us know in your application.
Questions?
Want to chat about the opportunity? Get in touch with Leighton Atchison-Warne: leighton.atchison-warne@smokefreehampshire.co.uk
Learn more at: Thrive Tribe | Smokefree Hampshire
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