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Store Stylist
# Store Stylist
Department: Store Reporting to: Assistant Store Manager Contract type: Permanent, 40 hours per week (weekend and evenings for events will be required) Location: Cadogan Place, Chelsea, London
About The Fold:
The Fold London is an award-winning British luxury womenswear brand built on the vision that professional women deserve garments as ambitious and considered as their careers. Founded to prioritise craftsmanship, quality, and design over fast fashion, The Fold has cultivated a loyal global community of customers.
With a multi-channel approach (led by e-commerce and supported by two London stores in Chelsea and the City), The Fold has built a growing customer base across the UK, US, and internationally. This pivotal role contributes to our next stage of growth, where we are investing heavily in international expansion, commercial capabilities, systems, customer insights, and operational infrastructure.
Explore more at www.thefoldlondon.com and follow us on Instagram, LinkedIn, and Facebook (@thefoldlondon).
Role Overview
Provide exceptional in-store customer service, deliver confident styling advice, and achieve sales KPIs—building a personalised client base while embodying The Fold’s brand values.
Key Responsibilities
1. Customer Service & Sales KPIs
- Confidently engage with customers on the shop floor and conduct one-to-one styling appointments.
- Demonstrates strong selling techniques to drive sales and meet store KPIs.
- Uses deep brand knowledge to craft bespoke outfits and style client preferences.
- Oversees the alteration process (training will be provided).
- Act as a vocal and passionate Fold brand ambassador.
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2. Client Relationships
- Build and maintain a personal client base by managing relationships and preferences.
- Schedule follow-ups via appointment book and tailored communications.
- Engage in in-store and brand events regularly.
- Support customer communications through the store’s WhatsApp channel.
3. General Store Operations
- Maintain high standards of presentation on the shop floor and in storage.
- Complete opening/closing checklists daily.
- Assist with visual merchandising (VM) updates for monthly new drops.
- Manage weekly stock deliveries (3PL to shop floor).
- Support stock checks and cycle counts for accuracy.
About You
We’re looking for candidates who bring:
- Prior retail sales experience in a boutique, styling, or customer-facing role.
- A deep understanding of high-end sales strategies, customer behaviour, and premium brands.
- Enthusiasm for luxury styling and building long-term client relationships.
- Energy, proactive motivation, and a commitment to working both independently and collaboratively.
- Commercially astute mindset, with an appreciation for retail KPIs and back-of-house aspects, such as administrative tasks.
Benefits & Perks
Our mission is to empower each team member—here’s how we foster that:
- 33 days holiday (25 days + bank holidays) + hire more.
- Pension scheme.
- Salary sacrifice options (pension, childcare).
- Financial wellness platform to support personal/career goals.
- £1,250 annual gift voucher exclusively for employees.
- Bike to work scheme to save on biking essentials.
- Employee Assistance Programme (confidential, wellbeing-focused).
- Eye care support.
- Enhanced maternity pay.
- 15% employee and 25% friends & family discount (50% off retail).
- Monthly social events including summer and festive Christmas parties.
- Summer Fridays to celebrate life outside work.
- Fully stocked snack cupboards, fresh fruit, premium coffee****.
- Opportunities to volunteer with charity partner: Smart Works.
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Why The Fold
Make a visible impact as part of a fast-growing premium fashion brand:
- Sell a brand rooted in purpose—one with unshakable credibility.
- Shape luxury retail’s next chapter through international growth and strategic leadership exposure.
- Material influence over the brand’s direction while operating with full ownership.
- Collaborate in an entrepreneurial, high-autonomy environment.
- Reap rewards in an entrepreneurial culture with clear ambitions for growth.
- Recent new ownership investment opens fresh branding/channels with international scaling.
Diversity & Inclusion
We are a brand built on diversity—reflecting our customers and attendees.
- Actively welcome applications from all backgrounds.
- Commit to creating a workplace where individuals thrive as their authentic selves.
- Embrace open dialogue to ensure our work culture resonates with every employee we hire.
(Job ID: STORESTY-??)
(Females are specifically encouraged to apply.)
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