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Used Car Sales Manager
Used Car Sales Manager – Lead Success at Our Award-Winning Dealership
Location: Fords of Winsford, Barton Dock Road, FOW Trafford, M41 7TB Salary: £30,000 basic with achievable OTE of £65,000 Hours: Full-time, 5 days out of 7 (including weekends) Benefits:
- 28 days annual holiday
- Pension scheme
- Healthcare plan
- Employee discounts
- Free parking
About Us
At Fords of Winsford, we’ve proudly served customers across the Northwest for over 66 years. As the region’s largest independent used car supersite, our name is trusted by thousands. We offer:
- Unbeatable value
- A huge choice of vehicles
- Seamless car-buying experience
This is more than just a job—it’s a leadership opportunity. Are you a natural motivator with a proven track record in car sales? Does a fast-paced, target-driven environment push you to perform at your best? If customer satisfaction is your priority, this is your chance to make your mark at a business that values performance, integrity, and innovation.
Responsibilities
Sales Leadership & Performance
- Drive a team to exceed volume and profit targets
- Deliver an outstanding customer experience in accordance with company values
- Lead by example to set high standards
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Commercial Growth & Profitability
- Oversee car sales, finance, and insurance add-ons—maximising profit from every opportunity
- Identify upselling opportunities and ensure a seamless purchase process
Team Development
- Motivate, coach, and mentor sales executives to unlock their full potential
- Hold daily briefings, one-to-ones, and team coaching sessions
- Foster a culture of continuous improvement
Compliance & Operational Excellence
- Ensure full FCA compliance and adherence to company policies
- Monitor KPIs, track trends, and implement strategic improvements
- Streamline processes and encourage fresh thinking
Day-to-Day Execution
- Set clear goals and expectations for the sales team
- Support deal structuring and oversee transactions
Requirements & Qualifications
Essential
- Proven management experience in used car sales
- Confident, motivating leadership style—able to inspire performance
- Firm grasp of FCA compliance and industry regulations
- Full UK/EU driving licence
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Key Attributes
✔ Proven leadership—don’t just set targets; implement strategies for success ✔ Customer-centric mindset— exceptional service is non-negotiable ✔ Strategic thinker—balance immediate sales goals with long-term growth ✔ Unshakable under pressure—deliver results in a high-stakes, dynamic environment
The Fords of Winsford Difference
We’re not offering a job—we’re creating a future. By joining #teamFOW, you’ll gain:
- Freedom to lead within a supportive culture
- Opportunities to grow through mentorship and development
- Recognition for your hard work—those who excel are rewarded
- Belonging to a trusted, industry-leading team with a commitment to integrity
Ready to join the team that has built trust for over 66 years?
Whether you’re an experienced sales manager or a natural leader ready to step into control, we want your vision. Submit your application today and accelerate your career with #teamFOW.
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